Don’t Just Be Marketable; Be Remarkable!

We live in a digital world with an abundance of media. Sources such as YouTube, Facebook, Twitter, Instagram, Vimeo, and thousands of news sites, just to name a few.

One thing that is easy to notice is that anything is marketable, and I do mean ANYTHING. Just check out some of these ridiculous items that made millions of dollars.

Now these products were backed by investors with more money than the average, hard-working business owner, so when looking at this through the eyes of a small business owner, these are not typical results.

The typical route would be for your business to NOT just be marketable, but be REMARKABLE!

In most cases, all businesses have competitors that offer the exact same product or service, so what makes you stand out?

What Makes You Remarkable?

  •  What's your story? People love a good story. If you have a great story, tell it!
  •  What can you do for me? Tell your customers how you benefit them and not the features of your product or service.
  •  What, specifically, do you do to go the extra mile for your clients?
  •  How is doing business with you going to change the life of your customers?
  •  Do you connect on a personal level with your customers? Or do you simply take their money and deliver a product? Most of your customers are on some kind of social media platform, so connect and join in on the conversation and you will promote loyalty!
  •  Are you creating a demand for your product or service?
  •  Do you actually follow through and do what you say you are going to do? Too many businesses are getting the sale and not fulfilling their promises.
  • Is your business boring? Or does it have personality? Consumers love personality. It's what keeps them connected and loyal.
  • Do your surprise your customers? Don't you love to get a package in the mail chock full of promotional items or a cool gift? Let your customers know that you appreciate them!

Stop being average. Starting today, make a vow to make your company truly remarkable and great things will likely happen!

Don’t Be A Salesman…Be An Advocate

Don't Be a Salesman...Be an AdvocateHate is a strong word that I rarely use. With that being said....

I hate when salesmen with no passion approach or call me out of the blue. I hate being cold-called by people who are reading a generic script. Even if you ask a question, you get a word-for-word scripted answer that doesn't even begin to address your question. I hate dealing with sales people who hate their job. I hate dealing with employees at stores who are grumpy and generally miserable.

However, the sales calls or visits that do sell me are those sale people with passion. It's easy to tell when someone loves what they do and believes in the product or service they represent. They no longer are a salesman; they are a brand advocate. They completely have faith in what they are promoting. It makes me excited to try their product or service!

Does your company as a whole have passion?

It starts with the top management and trickles down. If your principals and management team aren't advocates, expect that the rest of your staff will have the same lousy attitudes.

As the CEO of Perfect Imprints, I am passionate about promotional products. I am a promotional products nerd. I am constantly learning. I believe in the products. I believe in the process of using them in creative ways to increase branding and strengthen marketing campaigns. I believe in my employees.

My employees have passion. They are delighted when clients are happy. They are truly upset if an order happens to go awry. They go above and beyond to accommodate the sometimes unreasonable requests by clients. They find joy in performing the "impossible." Their passion shows and their clients don't just notice it, they feel it!

Do you have passion for your products? Do you love what you do? If not, maybe you need to re-evaluate what you are selling. Or a better question is, "What are you advocating?" If you are haphazardly "selling" a product, are you advocating "average" or a "sub-par product?"

If you find your work days to be non-productive, maybe this is the problem…

Smiley Face FruitWhen marketing your business, productivity and creativity is crucial for successful marketing and promotions. Often times it is difficult to stay in a productive mode. So how do you improve creativity and productivity?

Sometimes distractions and crises occur that kill your productivity but they are necessary to deal with; however, it's those "other" times that I want to focus upon. It's those times that you could be productive, but instead your fatigue takes over causing you to think like the status quo.

Does your day begin like this?

You wake up (after hitting snooze 3 times) and stumble to your kitchen to brew some gogo juice (coffee). You shower, get dressed, and race to the office sliding in right in the nick time

or maybe this is you...

You wake up (after hitting snooze 4 times), stumble to the kitchen to get your coffee, and eat a bowl of sugary cereal or doughnuts or a bagel. You shower, get dressed, and arrive at work a minute or two later than expected.

Chances are, if you fit into either of the routines above, you are likely tired or feeling sluggish throughout the day. In either case above, a paradigm shift must occur if you want to be more productive. Now, while I am not a nutritionist, these recommendations are known facts and recommended by most nutritional experts.

Improve Your Diet and Improve Your Productivity

  • Don't skip breakfast. Eat fruit, eggs, or a healthy smoothie.
  • Strive to eat a total of 5 servings per day of fruits and vegetables.
  • Replace your "junk food snacks" with fruits, vegetables, or nuts.
  • Cut down (or eliminate) soda intake and drink water instead.
  • Reduce the amount of boxed or pre-packaged foods and incorporate more whole foods into your meals.
  • Reduce the amount of fast food that you eat. Bring your lunch to work instead so you can pack healthier foods.

Don't expect instant gratification. Know that if your body is used to high sugar and empty calorie foods, it will likely take a few days (or a week) before you begin to feel better. After your body is cleansed of the productivity-killing foods (and drinks), you will likely find that your productivity, creativity and overall outlook on life is much better! Additionally, a better diet is just part of the process. Other considerations include more exercise, better sleep habits, inspirational reading, and more fun! Your next great idea may just be an apple or a banana away!

Is Your Company Revolving or Evolving?

Is your company evolving or revolving?Two words. Just an "R" is the difference in spelling, however, that simple letter drastically changes the meaning.

Over the course of doing business in the branding and marketing industry, I run across many businesses with an "interesting" outlook on business. Interesting isn't always good. There are many older companies that do what they do simply because they have been doing the same thing for decades.

These companies use antiquated methods that are manpower intensive which creates an environment that is low in productivity. They refuse to embrace technology trends that can increase productivity and increase their company exposure.

These same companies fail to Continue reading

I paid WHAT for a Starbucks Coffee?

Marketing Like Starbucks CoffeeA couple of nights ago, my wife, Jennifer, and I were on a date at our local Starbucks. We often go there to relax, have a great cup of coffee, and talk about life. We talk about raising our kids. We talk about our marriage. We talk about the typical issues that are occurring, such as the leak in our roof that we can't seem to fix or the new limp our dog is experiencing...typical stuff. We also talk about our business plan and revise it on a weekly basis.

As a matter of fact, most of our business planning takes place over a strong cup of Joe. On our last visit, an interesting occurrence made me realize how well Starbucks has done with their marketing.

As we entered the coffee shop, we saw the  Continue reading