Lame Promotional ProductsIn the modern era of marketing and advertising, businesses must be strategic. No longer do mass advertising mediums bring in tons of sales. You can't just put out your message and expect people to come running. You have to...

Beach Ball Fun FactsNow that the weather is warmer, locals in beach towns and tourists alike are flocking to the beach. The calm, serene landscape is mesmerizing and brings a peaceful vibe. The crashing of waves onto the shore brings with...

EMS Week 2015 Theme - EMS STRONG Photo courtesy of American College of Emergency Physicians (ACEP), http://www.acep.org/emsweek/

Each May, National EMS Week is celebrated across the U.S. For 2015, EMS Week will be May 17-23. Emergency Medical...

Before and After Top picture is from a cheap online vendor. Bottom picture is from a professional designer/printer.

Nearly all businesses have and need business cards. Most have flyers or brochures. Some send out postcards or catalogs. These are sales tools...

Use promotional products to strengthen brand valueYour brand image is vital to the success of your business. A common misconception with small business owners is that only big businesses need a brand image. The truth is EVERY business IS a brand. Your...

You must grow yourself before you can grow your businessEvery entrepreneur, business owner, and salesperson wants to grow their sales and ultimately grow their business (or at least they should)! While there is much planning, strategizing, and collaborating that goes into growing...

Jack of All Trades, Master of NoneOver my years as a business owner, I have seen quite a few extremely odd business models that promote multiple services that were completely unrelated.

A few examples:

A dry cleaner that also offers graphic design service.

A florist that...

With the NCAA Tournament starting tomorrow, there are plenty of opportunities to promote your business by harnessing the high energy surrounding college basketball. Now that the teams have been selected, boasting has begun. Fans are already claiming th...