18 Mar March Madness Marketing Ideas

With the NCAA Tournament starting tomorrow, there are plenty of opportunities to promote your business by harnessing the high energy surrounding college basketball. Now that the teams have been selected, boasting has begun. Fans are already claiming their team will make it to the Final Four! Use this excitement to create successful marketing campaigns.

The most successful marketing connects with customers on a personal level and connecting through sports is one of the easiest and fastest ways to engage with your customers and prospects.

Below are a few ideas of how you can leverage the buzz and excitement that is already present and promote your company during March Madness! Continue reading →