Fortune Cookie Marketing

Fortune Cookie MarketingAll businesses should plan for success by setting goals and forming a plan of action. That's the purpose of a business plan and marketing plan. While this is a common sense approach, the truth is, a large majority of small businesses don't have a marketing plan or a business plan. They just fly by the seat of their pants from day to day and hope that today is a good day and magically hundreds of new customers will flock to their business. I call this "fortune cookie marketing" because …

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