Top Business Lessons Learned in 2012

Increase your sales for your business2011 was a rough year.  2012 was a little better and showed some promises of a bounce back, but it was still a challenging time.  We have to learn from the last few years and take some steps in order to have a successful 2013.  Below are just a few lessons I have learned from last year.  In most of

The Lost Art of Customer Service

Great Customer ServiceIt’s harder and harder to find companies with exceptional customer service any more.  It seems that many companies now are hiring just any warm body who will work for minimum wage.  By doing this, not only does your customer service suffer, but your branding is tarnished.  Improving customer service to your clients can greatly increase your sales and referrals and help build your branding.  Here are just a few tips on improving customer service within your company.

1.      Be ...

10 Ways To Use Custom Printed Mini Basketballs


Mini BasketballsMini basketballs are one of the most popular spirit items used for basketball.  Each mini basketball can have your logo, mascot, or team name printed on them.  They are fun, cheap, and have many uses.  Below are just 10 of the many ways to use mini basketballs.

  1. Generate Team Spirit – It is so important to keep your fans in good spirits to help your basketball team.  It is well known that athletes thrive from cheering pans.  It gets their adrenaline pumping allowing them to play and focus better.  These mini basketballs can be thrown by the cheerleaders to the crowd after a slam dunk or after a big play.  They are also great to throw during timeouts, between quarters, or during halftime to keep the fans engaged.  Just have your mascot and team name printed on the balls and the lucky fans who catch them will have a keepsake to take home.
  2. Pep Rallies – Fans love...

7 Ways To Save Money Buying Promotional Products


Promotional ProductsMany people think buying promotional products is an expensive venture, but at Perfect Imprints, we believe it is an investment, if done properly.  Our expert consultants help you to do just that.  There are many pieces of the puzzle that must fit together to have a successful marketing campaign and you have to go in with all guns loaded.  With the wrong distributor, your campaign may be a bust.  We have put together 7 ways that you can save BIG when buying promotional products.

1.      Plan – The planning phase is

Case Study – Increasing Sales With Promotional Mini Footballs


Mini FootballsA Well-Established Restaurant Chain increased their sales by 11% for the week by throwing out Custom Mini Footballs with a Free Smoothie Coupon Printed on it.

CHALLENGE:  Find a giveaway that is inexpensive and will drive customers into their restaurant.  This client had experienced a dip in sales for the past few months due to the opening of similar restaurant chain in the area.  They wanted to pull the market share back into their direction. 

SOLUTION:  After some...