Branding is an important and really simplistic process for businesses. A common misconception that many business owners have is that branding is only important for large companies. However, that is HUGE misconception. Proper branding is important even for one man (or woman) businesses. Consistent branding...

Often with my job, I find myself traveling frequently for educational seminars and other training sessions to further my marketing expertise. After all of the business is taken care of for the day, I like to visit a bar or pub to try out the...

Here in Florida, we love our beaches. We have some of the most beautiful beaches in the world right here on the Emerald Coast. We also love the casual attire that is accepted as the norm at not only the workplace, but also at church....

How good are you at promoting yourself verbally? When you meet people, do you let them know what you do for a living? You should. However, many business owners and professionals fail to tweet their own horn. Sure it's easy to talk about your business...

Have you ever walked through a spider web and then for the next 15 minutes, you were swatting web from your face and head? Or maybe you have stepped in dog poop and gotten it stuck all in the treads of your shoes. Maybe you...

Pens are a necessary tool for any business. You use them. Your employees use them. Your clients use them. Often times you find that your pen grows legs and just walks off. Wouldn't it be better if your pens that "walk off" have your logo...

I could put together a really long list of products that suck so bad that I would never recommend or sell them. However, there are some products that suck that can be great. Promotional vacuum cleaners can be given away as promotional products and are...

Marketing is a tough gig when there are thousands of competitors online and sometimes dozens of local competitors to contend with in your marketplace. You have to stand out from your competitors. Your product and service has to be so good that people want to...

Who doesn't like free money? Especially when you have to do very little to get it. We have a current Facebook promo going on in April.  All you have to do is visit the Perfect Imprints Facebook page, LIKE it, and join in the discussion....

Here are the April 2012 Holidays. I don't make them up; I just report them. Strange as some of them may be, there are some excellent opportunities to incorporate these into your sales and specials to lure in new business. Get crazy. Get creative. Monthly Observances Amateur...