Is Your Logo In Need of a Facelift?

 

Your logo is the face of your business. It is often the first image people see pertaining to your business and, therefore, the first impression potential clients get from your business. It is extremely important to have a professionally designed logo to represent your business. With all of your competitors so easily accessible through the internet, a good first impression is critical. Your Microsoft Word designed logo will no longer cut it. You must have a logo that accurately describes your business and a logo that doesn’t look like an amateur designed it. We have been designing logos and doing completely custom graphic design for over 12 years. We understand the importance of branding, whether for small, medium, or large business. Below is a listing of a few of our logo design packages we offer to help give your business that professional look it deserves.

Express Logo Design Package

Express Logo Design Package

Basic Logo Design Package

Basic Logo Design Package

Bronze Logo Design Package

Bronze Logo Design Package

 

 

 

 

 

 

 

Silver Logo Design

Silver Logo Design

Gold Logo Design Package

Gold Logo Design Package

Platinum Logo Design Package

Platinum Logo Design Package

 

 

 

 

 

 

 

Are You Targeting Your Past Customers?

 

Most businesses who have been in business for a few years are sitting on a gold mine and they don’t even know it. That gold mine is your previous customer base. For example, one of my big sellers is full color business cards. So when we have a big sale on business cards, one of my first steps would be to contact my previous clients first. After all, I know for a fact that they use these items and would be likely to take advantage of the current promotion. So rather than posting a sale and sitting back and waiting for customers to come to you, you should be proactive. You should keep a detailed record of past clients including the type of company they are and what they bought so you can single them out to email or call them periodically when something of interest might be a good fit for them. Now, please don’t take this advice mistakenly and stop any efforts for attracting new clients. Both are equally important for growth in any business model.

Other ideas to market would be postcard mailings which are cheap and easy. For most mailings, we can do the addressing, sorting and mailing for the same price it would cost you for the postage, so why waste your time printing labels and stamping post cards. On the postcards, advertising some kind of insane deal and then try to upsell your clients to better or more appropriate packages for them.

Including promotional products in a mailing is a great way to grab the attention of the recipients. Here again, if you target your past clients and mail them something that will be useful to them along with some kind of special offer, you will likely hear back from them. Doing this will require you to have several different products for your clients so that what you send will actually be useful for the industry they represent.

Targeting your past clients will bring in lots of extra sales and it is one of the most effective types of marketing you can do since those clients already trust you. Try it today and watch the returns on your investment soar.

How To Get Tradeshow Visitors To Your Booth

 

So I recently attended one of my many industry tradeshows and out of the 1000 or so booths, I noticed some of them stayed full with attendees while others stayed bare. It just so happened that the busy booths were the very ones that I was headed toward. Why? Not because they were busy. Not because of their name. It was because I was solicited by them weeks before the tradeshow. Some of the exhibitors enticed me with a free gift if I visit their booth while others offered a money saving coupon for visiting. There were several that enticed me simply with the products they had to offer. But without that postcard or email or phone call before the tradeshow, I would have likely never been introduced to those companies. With large scale tradeshows, 95% of the people don’t visit every booth. It’s just not practical. Now I know there are those who I will call “scoopers” who go from booth to booth and get as much free stuff as possible. What does the 90 year old man in the motorized cart need 7 different types of pom poms anyway? I don’t know but it’s free so he’s going to take it. Anyway, it looks like I got sidetracked, so back to the matter at hand. Many tradeshow attendees have some sort of plan ahead of time by looking at the exhibitor layout so they know the booths they will visit. In most cases, exhibitors can get a list of registered attendees before the event and call, email, or mail some sort of marketing piece to them so you can be part of their plan. Participating in a tradeshow is much more than just having an awesome booth. You must inform your potential new clients about your booth ahead of time and your tradeshow booth will be much more successful.

November Obscure Holidays and Observances

 

With November just on our heels, how do you plan to promote your business? It’s important to finish the 4th quarter strong and profitable, so be sure to take advantage of some of the obscure and just plain weird holidays and observances below. Sometimes a little weirdness is good.

Monthly Observances

  • American Diabetes Month
  • Aviation History Month
  • Child Safety Protection Month
  • COPD Awareness Month
  • Diabetic Eye Disease Month
  • Foot Health Issues Related to Diabetes Awareness Month
  • International Drum Month
  • Lung Cancer Awareness Month
  • National Adoption Awareness Month
  • National Alzheimer’s Disease Awareness Month
  • National Epilepsy Month
  • National Family Caregivers Month
  • National Healthy Skin Month
  • National Hospice Palliative Care Month
  • National Marrow Awareness Month
  • National Model Railroad Month
  • National Novel Writing Month
  • National Sleep Comfort Month
  • National Stomach Cancer Awareness Month
  • Pancreatic Cancer Awareness Month
  • Peanut Butter Lovers Month
  • Prematurity Awareness Month
  • Real Jewelry Month

Weekly Observances

  • Drowsy Driving Prevention Week (November 6-12)
  • Get Smart About Antibiotics Week (November 14-20)
  • Gastroesophogeal Reflux Disease Awareness Week (November 20-26)

November 1 – All Saint’s Day
November 1 – National Authors Day
November 1 – National Family Literacy Day
November 2 – All Soul’s Day
November 2 – Look for Circles Day
November 2 – Deviled Egg Day
November 3 – Housewife’s Day
November 3 – Sandwich Day
November 4 – King Tut Day
November  5 – Book Lovers Day
November 6 – Saxophone Day
November 6 – Daylight Savings Time Ends
November 8 – Cook Something Bold Day
November 8 – Election Day
November 8 – Dunce Day
November 8 – Young Readers Day
November 10 – Forget Me Not Day
November 11 – Veteran’s Day
November 11 – Remembrance Day
November 12 – Chicken Soup for the Soul Day
November 13 – National Indian Pudding Day
November 13 – Sadie Hawkins Day
November 13 – World Kindness Day
November 14 – Operating Room Nurse Day
November 15 – Clean Your Refrigerator Day
November 15 – America Recycles Day
November 16 – Button Day
November 17 – Electronic Greeting Card Day
November 17 – Great American Smokeout
November 17 – Homemade Bread Day
November 17 – Take A Hike Day
November 17 - Prematurity Awareness Day
November 17 – World Peace Day
November 18 – Occult Day
November 19 – Have A Bad Day Day
November 19 – National Survivors of Suicide Day
November 20 – Absurdity Day
November 20 – Beautiful Day
November 20 – Universal Children’s Day
November 21 – World Hello Day
November 22 – Go For A Ride Day
November 23 – East A Cranberry Day
November 23 – National Cashew Day
November 24 – Thanksgiving
November 25 – Black Friday
November 25 – National Parfait Day
November 25 – You’re Welcome Day
November 26 – Shopping Reminder Day
November 27 – Pins and Needles Day
November 28 – Red Planet Day
November 29 – Square Dance Day
November 30 – Stay At Home Because You Are Well Day

 

Free Money For Your Business

 

All businesses want free money for their business. It sounds too good to be true doesn’t it? Well it’s not. All you have to do is put a little money upfront for some items to market your business and money (in the form of sales) will follow. For example, recently I printed myself a few 13 foot full color flags to put outside my business and have had countless walk in clients and sales from those flags. The flags paid for themselves after the first full week of being up and now any future sales will just be gravy (or free money). The flags should easily last for a year or longer and keep generating more and more sales. The great thing about these flags is that they act as employees on the roadside soliciting to the plethora of potential customers driving by, and I don’t even have to pay them. Besides flags, there are many other inexpensive marketing items that can generate sales. Some of those include postcards, rack cards, banners, yard signs, and promotional products. By getting useful promotional products printed with your business contact info, they will be kept by recipients for years to come. Once those recipients need your services, they will be reminded about your business and products from that item. Promotional products can generate sales months and even years after they are given out.

Promotional items are much different than other forms of marketing because they keep on working long after you pay for them. Whereas printed media such as newspaper ads and radio ads have to be an ongoing effort and therefore paid for month after month to be effective. Now I’m in no way saying to avoid other advertising options, I’m just saying you might want to reevaluate how much you are spending on those forms and dedicate a little more to tangible items that continue to work for you. I am a huge advocate of marketing in many different ways and spread out your marketing to reach all of your target audience; however, the mistake I see the most is spreading your marketing too thin. For example, if you buy radio ads, it’s not effective to buy a package that puts your ad on just twice a day. And it’s not effective to run your radio ad for just 1 month, unless it’s for a specific event. Marketing and advertising is an ongoing process that is ever changing. You must continually reevaluate and find out what is working and what is not. Then what is not working you stop and invest more of your budget in those options that are working. The important factor is to create a marketing plan and follow it. You must have a plan.

To recap, marketing is a dynamic process that you should never skimp on, even when sales are low. In fact, marketing should be a priority when sales are low. By having a marketing plan and following your plan every month, you will have less ups and downs in your business and help to keep a steady stream of sales. By investing in some inexpensive marketing materials that are effective and useful, you can get some of that free money, which is just money from your marketing purchase AFTER it is paid for. I’ve always said that buying promotional products should be an investment and NOT an expense.