Capture The Flag

 

When I was a kid I loved playing capture the flag. You remember the game where each team has a flag located in their territory and the goal is to grab the flag without getting tagged by the other team and return it back to your home base. If you get tagged, you are out of the game. Truth be known I would still love playing the game now if I could get any of my adult friends to play. But for now, I’ll just have to wait for my son and his friends to play and get in a game then.

Marketing your business is a lot like playing capture the flag, with your clients sale being the flag. So the question is how do you get the flag (the sale) back to your territory without being tagged? Being tagged in business could be a competitor coming in with a lower price or it could be you procrastinating on getting answers to tough questions for your client to make a decision. Or it could just be a wishy-washy customer who can’t make up his/her mind. So how do we overcome these obstacles? The answer is to work your tail off. Do what it takes to earn your clients’ business. However, how much is too much? We all know there are those clients that are like money siphons. Being that your time is valuable and they take up so much time with you only to purchase a small amount of product or service, it is like paying them to take your product or service. That’s a great deal for them and a lousy arrangement for you and your business. So pick and choose your clients wisely, but work hard for those who respect your time.

Promotional products marketing is a great way to bring in some new prospective clients that may be willing to play capture the flag with you. Go out and have fun playing the game of business and be sure to be wise and market hard.

Awesome Jack-O-Lantern Carving For Halloween

 

In the spirit of Halloween coming up in just a little over a month, I wanted to post a couple of pictures of pumpkins carved into a Jack-O-Lantern by one of our graphic designers at Perfect Imprints. These were the first two attempts by Jean-Paul Tamayo and I think they were amazing. I can’t wait to see what he unveils this year. I’m like a kid when Halloween comes around. I love costumes and haunted houses and jack-o-lanterns, and, of course, stealing my kids’ candy from their trick or treat bags. I’ve even thought about putting on a costume and going trick or treating. I’m sure this is just one of the many reasons why my wife says that I am like her 4th child. Anyway, Halloween is fun. Enough said. Great job on those pumpkins, Jean-Paul!

Jack-O-Lantern

First Attempt by Jean-Paul Tamayo

Second attempt at carving a pumpkin

Second attempt by Jean-Paul Tamayo

 

 

 

 

 

 

Quick Way To Boost Your Sales

 

So I wanted to find a quick way to bring in new clients and one of the most cost effective methods is to put up a

Full Color Printed Flags

Full Color Printed Flags only $197 each when order 2 or more. Call 1-800-773-9472 to order.

flag on the road right outside your business. I just put the flags in the picture out yesterday and I have already made a sale. These particular flags are 12 feet high (plus 1 foot of pole) and 2 feet wide. They can be printed in full color at no additional charge and FREE setup. We also have many other additional styles and sizes to choose from. These particular flags pictures are only $197 each when buying 2 or more.

A rule of thumb when getting flags such as these printed is the less is better theory. Give a teaser and a bold word or two to describe your product or service. If you get them too busy the text will smaller and difficult to read.

The great thing about advertising with flags is that you don’t have to keep paying for the advertising each month. They keep on working month after month, so they are a great investment and will pay for themselves very quickly.

October Holidays To Use To Promote Your Business

 

October is just around the corner and so are many more holidays that can be used to promote your business and your products. Some of these observances and holidays are common knowledge while other are a little more obscure. Be sure to take advantage of any of these observances that are related to your business.

Monthly Observances

  • Eye Injury Prevention Month
  • Home Eye Safety Month
  • National Breast Cancer Awareness Month
  • National Disability Employment Awareness Month
  • National Down Syndrome Awareness Month
  • National Medical Librarians Month
  • National Physical Therapy Month
  • Stop America’s Violence Everywhere (SAVE) Today Month
  • Sudden Infant Death Syndrome Awareness Month
  • Domestic Violence Awareness Month
  • Dyslexia Awareness Month
  • National Crime Prevention Month
  • National Chiropractic Month
  • National Dental Hygiene Month
  • National Physical Therapy Month
  • National Roller Skating Month

Weekly Observances

  • Mental Illness Awareness Week (October 2-8)
  • Nuclear Medicine Week (October 2-8)
  • Drive Safely Work Week (October 3-7)
  • Customer Service Week (October 3-7)
  • National Physicians Assistant Week (October 6-12)
  • Emergency Nurses Week (October 9-15)
  • Fire Prevention Week (October 9-15)
  • World Rainforest Week (October 10-16)
  • Bone and Joint Decade National Action Week (October 12-20)
  • Kids Care Week (October 16-22)
  • Teen Read Week (October 16-22)
  • National Food Bank Week (October 16-22)
  • Freedom From Bullies Week (October 16-22)
  • Freedom of Speech Week (October 16-22)
  • Medical Assistants Recognition Week (October 16-22)
  • National School Bus Safety Week (October 17-21)
  • National Respiratory Week (October 23-29)
  • Pastoral Care Week (October 23-29)
  • Red Ribbon Week (October 23-31)
  • National Massage Therapy Week (October 25-29)

October 1 – International Day of Older Persons
October 3 – Child Health Day
October 3- World Habitat Day
October 4 – Improve Your Office Day
October 4 – World Animal Day
October 5 – World Teachers Day
October 7 – National Diversity Day
October 7 – World Smile Day
October 7 – Yom Kippur
October 8 – Universal Music Day
October 9 – National Cheese Day
October 9 – Clergy Appreciation Day
October 10 – Columbus Day
October 10 – World Mental Health Day
October 11 – National Face Your Fears Day
October 11 – Native Americans’ Day
October 12 – Emergency Nurses Day
October 14 – World Egg Day
October 15 – National Latino AIDS Awareness Day
October 16 – National Sunday School Teacher Appreciation Day
October 16 – World Food Day
October 17 – National Cake Decorating Day
October 18 – National Chocolate Cupcake Day
October 20 – Medical Assistants Recognition Day
October 20 – Support Your Local Chamber of Commerce Day
October 20 – Get To Know Your Customers Day
October 20 – International Credit Union Day
October 21 – Mammography Day
October 22 – Make A Difference Day
October 22 – International Stuttering Awareness Day
October 23 – Month-in-Law Day
October 24 – United Nations Day
October 24 – Lung Health Day
October 28 – National Chocolates Day
October 28 – St. Judes Day
October 29 – National Cat Day
October 29 – National Forgiveness Day
October 30 – Reformation Sunday
October 31 – National Caramel Apple Day
October 31 – National Magic Day
October 31 – Halloween

 

Dos and Don’ts of Marketing With Promotional Products

 

When buying any type of marketing and advertising, you shouldn’t just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as successful as possible. Below are some Dos and Don’ts related to buying promotional products. Not all of the dos and don’ts will be applicable to every single order or campaign, but they help create a great rule of thumb to follow when possible.

Dos

  • Do make sure the products you are buying are suitable for the intended recipients.
  • Do keep the product colors consistent with your branding. Another words, use the color scheme of your company logo and image. Also, using promotional products that are closely related to your business is a great strategy.
  • Do make sure your point of contact and logo is included on the promos. Phone number and website are very important.
  • Do give away products that are useful. If they can be used over and over, they will stick around and continue to advertise for you.
  • Do include some kind of call to action to generate a phone call, email, text message, purchase, or some other kind of contact.
  • Do include some kind of tracking mechanism so you know the results that you are getting from your investment. This can be a unique coupon code, a specific QR code that generates a point of contact, or a more direct action such as, “Show us this item to receive 10% off your next order.”
  • Do use a reputable promotional products distributor. Just because a distributor offers the lowest price doesn’t mean they are the best option. In almost all walks of life, you get what you pay for. If you are getting a deal that is too good to be true, it probably is. Your order will suffer on quality or service or BOTH! Customer service trumps pricing.
Don’ts
  • Don’t give away worthless junk if you want your recipients to keep the items. Sometimes small increases in price can get an item that will significantly boost your response rate. However, by giving away items that don’t look good and don’t work well portrays a poor image of your company.
  • Don’t buy less than you need. This seems like a no-brainer, but it happens all the time due to budgetary reasons. Be sure you can afford the entire campaign and don’t do it halfway. You won’t see the results you want if you don’t go all the way with it.
  • Don’t give out high priced items in mass quantity, unless they are going to a specific group of people, such as your past top clients.
  • Don’t impulse shop when buying promotional items. Be sure and have a plan and think about it thoroughly.
  • Don’t settle for a lame layout on your promotional products. Be creative and utilize the options you have for specific products. For example, if the product you want offers a full color imprint, don’t just print in black. Use the potential of the full color to attract attention to the imprint.
  • Don’t be stingy with your products. Give them out.
  • Don’t buy from distributors that are just order takers. You want a distributor who cares about the success of your marketing and one who can offer ideas on how to improve them based on their experience and expertise.
Buying promotional products is not as simple as buying groceries at the grocery store. You have to know your targeted audience, know the results you want to produce, know how you will produce those results, and act upon your plan. Promotional products are an investment and NOT an expense if they are used correctly. An experienced distributor with a creative staff can help you achieve these results.