Newspaper Article

 

Thanks to Dusty Ricketts from the Northwest Florida Daily News for doing this interview.

Newspaper article for Perfect Imprints

Free and Cheap Ways to Promote Your Website

 

In 2009, there were approximately $156 billion in internet sales for the U.S.  The forecast for 2010 is $173 billion.   The forecast for 2014 is $249 billion.  Are you getting a piece of this pie?  If not, you should seriously consider beefing up your website.   More and more locals are now going to the internet to buy their goods now, so it’s extremely important to have an ecommerce website so your customers and potential customers can buy from you online.  But just having a website is not good enough.  You have to promote it.  Here are some easy and cheap ways to promote your website:

1.  Make sure the link to your website is in your email signature so that every email you send is a potential visitor to your site.

2.  Make sure your link is printed on all of your letterhead.

3.  Make sure you website is printed on any promotional products that you buy.  Promotional items are a great and inexpensive way to promote your site.

4.  Make sure your website is listed on your business cards.

5.  If you have on hold messages on your phone system, make sure you have a message on there to steer people to your site.

6.  Create internet only specials and give out flyers to everyone that buys from your store telling them to check out the online specials.

7.  Tell everyone that you see to visit your site.

8.  Use social media and develop relationships with people and have your link posted on your Facebook or Twitter pages.  Occasionally post a special directing people to your website.

9.  Start a blog and include links to your website.  Make sure your content is useful so that readers will want to continue to visit and read your blog.

The sooner you devote the time to develop a good website, the sooner you can increase your sales through internet sales.

Are we on the brink of another financial economic collapse?

 

Many financial analysts are forecasting a double dip in the economy. Well, this may or may not happen, but If it does, we, as business owners, need to be prepared. Do you have a firm business plan? Do you have written marketing plan with budgets, strategies, plans for execution, and ways to track the results? If not, I would urge you to think about the marketing strategies that you are doing currently and decide what is working and what is not? You should be able to have measurable results for any marketing venture.  The results may not necessarily be sales but they may be phone calls, emails, or other forms of leads that can turn into sales.  Your marketing should be specifically targeted to the demographics of your buyers.   By targeting your marketing, you can substantially increase your conversion rate and make your marketing campaign much more successful.  It is typically a good idea to spread your advertising and marketing across several different mediums such as print, internet, promotional products, and even television or radio if within your budget.   However, I would caution you not to spread your marketing out too thin, otherwise, it will be ineffective.  Creating an effective marketing plan is a thought provoking process that shouldn’t be taken lightly.  So go ahead now, and protect your business and create plan.  We have all heard the saying from Benjamin Franklin, “a failure to plan is planning to fail.”  I hope you are not planning to fail.

Custom T-Shirt Designer Coming Soon

 

We have an exciting new feature coming to our website.  Right now we are in the early phases of releasing a custom t-shirts designer.  You will be able to completely customize your apparel using either your logo that you would upload and/or our clipart.  You will also be able to add any text in a variety of fonts.  This new feature will make it easy to design, order, share, and see your t-shirt design before you commit to buying.   We will, of course, still offer professional design services for your screen printed t-shirts.

Fun With Thunder Sticks

 

So what are thunder sticks, you may ask?  Thunder sticks are also, sometimes, called bam bams, thunderstix, thundersticks, boom sticks fan sticks, or fan-ta-sticks, depending on the brand that you get.  These are great spirit items for the the stadium.  The stadium noise makers are great for football games are very loud and easy to use.  All you do is inflate the sticks and bang them together.  In combination with hundreds of other thundersticks at the same time, the noise is really loud.  These are great items to help generate team spirit.  Thundersticks make great fund raising items for the school booster store to sell.  You can sell these along with mini footballs and stadium seat cushions.  Utilizing all of these items will help boost your club profits.