What’s Your Calling Card?

 

What type of calling card do you leave behind when you meet with a potential client?  Is it just a business card or is it even better than that?  A business card can be very powerful if designed properly, but let’s go beyond that.  If you left a promotional item behind along with your business card, you can greatly increase the chances that the recipient will remember you.  Chances are, you are not the only one in your industry trying to sell to that person.  You need to stand out among your competition.  Using promotional products can make you stand out in a big way.  You don’t have to choose the typical promotional items anymore such as pens, mugs, or koozies, because there are over 1,000,000 different promotional products.  Creativity is key for this process.  For example, if you are a high energy marketing firm, you may want to leave behind a custom imprinted energy drink which can imply that you are definitely high energy.  Leave behind an item that is useful and relevant to your products or services.  Enlist the help of an experienced promotional products distributor to assist you and make recommendations.

The Power of the Simple Business Card

 

 


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You probably handout hundreds or thousands of business cards each year, but do you generate a lot of sales from your business card?  If not, you may want to reconsider the design and style of your business card.  You should be able to generate leads from your business card without ever speaking to the recipients.  Here are a few ideas for a revamped business card that can be a powerful sales tool.

  • The business cards with the raised blue or black ink are old and outdated.  The newer full color business cards that are vibrant in color have a much bigger impression on the recipients.  With full color business cards, you can get much more creative with your design and even include full color images of your most popular sellers.  However, you don’t want to have a design that is so busy that it takes away from the information on the cards.
  • Stay away from the flimsy business cards.  They can give the appearance your company is cheap and potential clients may associate that same cheap quality with your products or service.   10 pt and 12 pt cards are very thin and the thickness of most business cards.  I recommend 16 pt thickness (or even 14 pt).  The thicker business cards grab the attention of the recipient’s attention much more than the thin flimsy business cards.
  • Don’t just include your contact information on the business cards.  You want to captivate each person who receives your card so they will actually look at your card.  The longer they look at your card, the more likely they will remember you when they need your service.  Think about how many times someone hands you a card and you just barely glance at it and throw it in a pile of a hundred other business cards.    You should think about having an ad on the back of your card promoting a product or service.  For instance my business cards advertise 1000 16 pt (really thick) full color business cards printed on both sides for $69. Not only do you want to leave your business card with contact information with potential clients, but you should also leave behind an opportunity for the sale of a potential product or service.  Don’t miss out on an easy and inexpensive opportunity to use your business cards more effectively.  Using a promotional products distributor with an experienced graphic artist can help assist you in creating an effective and professional business card layout that can help generate more sales for you.

Do You Market Your Business to Your Employees?

 


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Many business get caught up in marketing only to customers or potential customers.  But what about marketing to your own employees?  Did you know your employees can be your single most valuable marketers for your company?  That’s right.  If you keep them happy, they will happily promote your business.  However, if they are not happy, they will have no problem speaking negatively about your business.  So what are some ways to make them happy besides a raise in salary, which is not always feasible?  Why not give them premium corporate gifts for their loyal service with your company name printed on the gifts.  The more employees that you have, the more important this becomes because they can be walking ads who encounter hundreds or thousands of people daily.  Everyone loves free stuff, so give promotional products generously to your employees (just make sure the promotional items are useful and worthy of the service your employees do for you). Don’t underestimate the power of your own employees as a means of advertising.

Marketing Your Business with Twitter

 

It seems all you hear in the news is Twitter this and Twitter that nowadays.  Are you marketing your business with Twitter?  The basic point of Twitter is to gather followers who have an interest in what you are offering and post your tweets.  In general, most links through tweets get about a 2% click-through rate.  So if you get 20,000 followers, that is 400 clicks on any given link that you post.  Think about the potential for that.  Anything you post could get 400 clicks within a couple of hours.  What if you had 40,000 followers or 60,000?  There are many people with hundreds of thousands of followers.  I just started my Twitter account and I already have around 800 followers.  Here is my link:  http://twitter.com/patrickwblack.  I post links about various topics including promotional products and corporate gifts.

If you are already a Twitter user, here is a FREE and easy way to gain hundreds of followers per day: http://bit.ly/2SQ2Ts.  All you have to do is register your username and let your current followers do the rest.

Here are my current Twitter Stats:

The Best Marketing Advice for Recessions

 


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“The man who stops advertising to save money is like the man who stops the clock to save time.”

What a great quote this was from Thomas Jefferson. There does seem to be some debate whether or not this was indeed, Thomas Jefferson, or Henry Ford who first said this quote, but that is neither here nor there.  The point is that this is brilliant advice especially for today’s time.  People are spending money right now; they are just being more cautious about where they spend it.  There is still plenty of impulse spending, so why would you stop marketing?  In fact, marketing is one of those spending areas that many businesses  cut first when looking to save a few dollars in their budget.  Knowing that your competitors will likely cut their marketing budget, wouldn’t it be great to get in some extra marketing exposure?  You can draw their potential and current customers to you with some creative marketing strategies during a time that they may have reduced their advertising budget.  Every marketing campaign can be more successful in conjunction with promotional products.  Contact a promotional products distributor who is experienced and well-established to help guide you with the right promotional items or corporate gifts for your next campaign.