What is the value of your advertising?

 


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Do you know the return that you are getting on your advertising?  Maybe you are currently advertising by radio ads, newspaper ads, or television ads.  Maybe you are advertising through direct mail.  Maybe you are advertising through billboards.  But do you know which forms of advertising are working and which forms are draining your bank account?  This is an important question that should concern you.  You should be able to track all of your advertising so that you know the value of each form.  Think about this for a minute:  When you advertise on the radio, your ad is played for 15 to 30 seconds and then it is gone, forever.  When you market using promotional products, those products hang around for months or years, depending on the value of the items.  In order to track the effectiveness of each form of advertising, you should advertise a unique promotion for each, such as a special price, a promotional code, or a free gift offer and track the responses you receive.  After a month or two of tracking your results, you can easily calculate your return on investment (ROI).  If you’re not covering your expenses for that form of advertising, then you should consider a different approach.  Almost all successful promotional product campaigns have results that can be tracked.  Studies have proven that promotional products can be the most effective form of advertising if done properly, better than radio or tv ads and better than print ads.  However, you must be smart with your promotional product campaign and consider all aspects of your campaign in order to increase your chances of success.

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300,000 Unique Promotional Products Added

 

Well, we just added 300,000 additional promotional products to our website:  www.perfectimprints.com.  You can search for and find nearly any item you can imagine.  It is crazy to see just how many products we have now.  If you are looking for a talking toilet paper spindle, we have it.  If you are looking for custom imprinted condoms, we have those too.  The point is, if there is something unique and different that you want with your logo imprint, we can probably do it for you.  Try searching for yourself.  Make your next promotional products marketing campaign unique and stand out from your competitors.  Be bold; Be unique; Be different.

Are Your Employees Motivated?

 


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In this so called recession, it is more important than ever to have motivated employees.  With unemployment rates as high as they are, most people are thankful to still have a job.  However, many employees simply show up, do the bare minimum, and get their paycheck.  Just think about the revenues your company could generate if your employees were really motivated and gave their best day after day.  Do you have an employee incentives program?  Do you reward your employees with corporate gifts or corporate awards?  If not, maybe you should consider a corporate awards program.  When employees are recognized and awarded for outstanding performance, they will strive to do even better, which means a better bottom line.  Attitude within a company is contagious, especially a bad attitude.  Therefore, it is imperative that you promote a positive work environment by awarding those exceptional employees.  Well performing employees that don’t feel appreciated will eventually leave to work for a company who does appreciate them (which often means your competitor).  Corporate awards such as Crystal Desktop Awards are great for recognizing top executives or sales people in your company.  These awards will proudly be displayed on their desk and continually remind that employee to strive for excellence.  Other rewards in the form of promotional gifts are also a great way to motive your employees.  You can set goals for earning these rewards, and you will be amazed at how many strive to meet or exceed those goals.  If you set the bar low, you should expect low results.  If you set the bar high, you will see the majority of your workforce strive to reach that goal.  When you choose a corporate reward gift for your employees, it is important that you choose something of value.  Don’t say “Thank you for all of your hard work over the past year; here is a 50 cent pen.”  Instead, reward your employees with a valuable item that they can use on a daily basis and be constantly reminded that their hard work is appreciated.  There is nothing wrong with giving a corporate gift that they can use at the office.  Don’t let another day go by without a corporate awards program in place for your business.  If you need help, be sure to consult an experienced promotional products distributor.

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Promotional Products Marketing

 


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Have you ever tried a promotional products marketing campaign for your business?  Maybe you bought some promotional giveaways from a distributor and saw no real benefit from your purchase.  If you saw no success, you probably forgot some important steps.  There are some critical components of the equation that you must satisfy before making your decision about which promotional products to buy for your marketing campaign.  You must know exactly what you want to accomplish with your marketing campaign.  You must know who you are targeting.  You must choose an effective promotional product that compliments the product or service that you are marketing.  You must know how you will get these promotional products to your prospective clients.  You must have a way to track your campaign.  If you have a solid answer for all of these key components, you will increase the likelihood of a successful promotional products marketing campaign.  Be sure and enlist the help of a promotional products consultant who has the knowledge and experience to help you with this important decision-making process.


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Standing Out From the Crowd

 


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What makes your business stand out from your competitors?  Most businesses have many different competitors within their geographic area, so it is crucial to be distinctive from your competitors.  What is it that makes you different from your competitors?  This is an important question that if answered with a well-defined and useful answer can make your business not only survive the lagging economy, but thrive!  Not only should you know the answer to this question, but you should embrace it and let everyone know.   Your clients and potential clients MUST know why you are different so they will think of you when they need your products or services.  Using promotional products is a great way to spread the word about what makes you different.  However, just any old promotional product won’t do the trick.  It is extremely important to get creative and clever for your promotional campaign.  You need to talk with a promotional products consultant who is experienced so that you can fully maximize your marketing dollars.  Sometimes it only takes a simple, but unique approach to spread the word.  Sometimes, it may be an off the wall answer that seems corny.  Many of the hottest promotional marketing campaigns were silly phrases or slogans along with an odd promotional item that drove the point home with the prospective clients.  The first step to a successful promotional product campaign is to know who your company is and what your company stands for.  Once this important question has been answered, you can move to the next step of finding the right promotional products for your marketing campaign.


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