5 Cent Promotional Items

Promotional products for under a nickelIt's true that in most cases a "cheap price" yields a "cheap product" when it comes to promotional items. However, this is one of those excpetions when you can actually get promotional items that look great and are extremely useful for LESS than $0.05 each! Imagine how far your marketing dollars will go with items at this cost! For this cost, you could mass distribute these items all over your local area and generate great exposure for your business!

St Patrick’s Day History

St Patrick's Day History and Irish BlessingSt Patrick's Day comes and goes each year on the 17th of March. In the U.S. this celebration has become more a a "party" celebration rather than a day honoring the patron saint from which the holiday was named. How well do you know your St. Patrick's Day history? Read on to find out more!

St. Patrick's Day has been celebrated for over 1000 years and has spread to countries all over the world. While it's no secret that the Irish love to...

Coffee Infographic

Biggest Coffee Drinkers by ProfessionSo what industries are the top 15 heaviest coffee drinkers? See where you fit on this infographic, if you do. It looks appropriate for the marketing/PR industry! As a matter of fact, as I am writing this article, I am drinking coffee from my promotional mug.

Top 10 Buyers of Promotional Products

In 2013, advertisers spent more than $19 billion on promotional products to promote their events, businesses, and organizations. Have you ever thought about how much much a billion dollars really is? Well, here are a few visualizations. 

Paul McCartney Demonstrates the Power of Promotional Items

Paul McCartney Tries to Catch a Promotional T-ShirtMany successful business have a firm understanding of the power of promotional products. However, there are many other businesses that don't truly grasp the real power of this advertising medium. To clearly show their full potentional, take a look at this quick 15 second video of Paul McCartney trying to catch a free custom t-shirt at an NBA game back in December. Obviously, this former Beatles member, has enough money to buy an entire screen printing t-shirt shop and shirt manufacturing facility, but he was still thoroughly disappointed about not getting this free promo!

PPAI Code of Conduct

PPAI Code of ConductPerfect Imprints has proudly adopted the PPAI Code of Conduct as of 10/10/2013. Most responsible companies either adopt a code of conduct from one of their industry associations or create their own. We realize that several questions must arise from our clients as a result of this statement. Hopefully this will answer your questions.

Fortune Cookie Marketing

Fortune Cookie MarketingAll businesses should plan for success by setting goals and forming a plan of action. That's the purpose of a business plan and marketing plan. While this is a common sense approach, the truth is, a large majority of small businesses don't have a marketing plan or a business plan. They just fly by the seat of their pants from day to day and hope that today is a good day and magically hundreds of new customers will flock to their business. I call this "fortune cookie marketing" because ...