The Top 10 Buyers of Promotional Products

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items.

This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors.

You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands.

Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products

It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products.  Continue reading

Thrifty Thursday – Multicolor 12 Inch Beach Balls

Thrifty Thursday - Promotional Beach Balls

Promotional 12 Inch Beach Balls

This Thrifty Thursday's featured promotional product is the top-selling multi-colored 12 Inch beach ball. These multi-color beach balls feature 6 alternating panel colors of white, blue, orange, yellow, red, and green. The beach balls are printed with your logo in one color on one side of the beach ball.

12" Beach Ball

12" Beach Ball Features

Continue reading

Lame Promotional Products That Don’t Have To Be

Lame Promotional ProductsIn the modern era of marketing and advertising, businesses must be strategic. No longer do mass advertising mediums bring in tons of sales. You can't just put out your message and expect people to come running. You have to market to a targeted audience. You must stand out. And, you must not be lame.

Over the past 15 years as a promotional products distributor, I have had many people come to me to buy promotional products for their business. Many people say to me they want a "cool" giveaway and immediately follow with, "I was thinking about koozies. You know the cheap ones!" And every time someone says that, they see a prominent smirk on my face with a look that says, "Are you serious? You want "cool" and you think about cheap koozies?"

Nearly every event I attend, someone is giving away Continue reading

Trendy Tuesday – Coleman 9-Can Soft-Sided Cooler


Trendy Tuesday - Promotional Coleman Coolers

Coleman 9-Can Soft-Sided Cooler

Trendy Tuesday gives you the unique opportunity to see the top trending items in the promotional products industry. Today’s product is this 9-can soft-sided cooler. Without ice it is capable of holding 9 regular sized soda cans. The cooler has a removable hard plastic lining to prevent leaking. The plastic lining is FDA approved for food contact. The antimicrobial protection resists odor, mildew, and mold. A 41″ adjustable shoulder strap with padding makes the cooler comfortable to carry. The cooler includes a front zippered pocket and well as bungee cords on the top lid to hold extra gear. Mesh pockets are on the sides and inside lids for additional storage.

Coleman® 9-Can Soft-Sided Cooler

Continue reading

Fun Facts About Beach Balls


Beach Ball Fun FactsNow that the weather is warmer, locals in beach towns and tourists alike are flocking to the beach. The calm, serene landscape is mesmerizing and brings a peaceful vibe. The crashing of waves onto the shore brings with it a calming effect that promotes relaxation. Beach therapy, as my wife and I say. It’s good for the soul.

One of the most iconic images of the beach is the beach ball. Just seeing these round, inflatable toys will conjure up thoughts of your last visit to beach. Exposure to these simple beach balls can cause a spontaneous trip to the beach or be the root of planning your next family vacation to the beach.

Fun Facts About Beach Balls

  • The first beach ball was developed in California
  • Records are sketchy, but it seems that the beach ball was invented in 1938 by Jonathon DeLonge.
  • Beach balls became increasingly more popular during the 1960′s from the series of movies starring Annette Funicello and Frankie Avalon. These movies included, “Beach Party,” “Muscle Beach Party,” “Beach Blanket Bingo,” and “How to Stuff a Wild Bikini.”
  • The largest beach ball in the world was over 51 feet in diameter and was created in Poland.
  • Beach balls are the most popular beach promotional products to promote beach-themed events.

Personalized beach balls with your company logo are excellent giveaways to promote your business, organization, or event. Check out some of these ideas for beach balls. Beach balls come in many different sizes, colors, and styles. You can read the Beach Ball Buying Guide before buying your logo beach balls to make sure  you get the beach balls you like.

Related Articles
How to Measure Beach Balls
Buying Guide for Promotional Beach Balls
Custom Beach Balls For The Winter
Ideas for Mini Beach Balls

Should Your Blog Be Part of Your Primary Website Domain or Separate?

Should your blog be on your website or on a separate one?

So, you want to finally start that blog. Great for you!

One of the many questions that has to be answered is, "Should your blog be on your primary website domain, subdomain, or separate domain?"

Well, based on my personal experience from managing an ecommerce website in the promotional products and marketing industry since 1999, the short answer is to have your blog on your primary domain. This answer is assuming that you are a business and you want your business website to get more online exposure.

That means your url structure would be Continue reading

Thrifty Thursday – Stone Car Coaster Set


Thrifty Thursday - Promotional Stone Car Coasters

Stone Car Coaster Set

Today’s Thrifty Thursday featured product are these stone car coaster sets. They are made of naturally absorbent stone to keep your cup holders clean and dry. The finger notches ensure that the cupholders are easily removable. Your logo is prominently printed on the top for prolonged advertising exposure!
Continue reading