Trendy Tuesday – Bluetooth Speaker

Trendy Tuesday - Promotional Bluetooth Speaker with LogoDigital music is more popular than ever. You can have practically any song you desire on your smartphone, iPod, or mp3 player in just seconds. The featured Trendy Tuesday product of the week is a promotional Bluetooth speaker that can be printed with your logo. These premium giveaways are excellent for your top clients or prospects, as well as your top performing employees. With the upcoming Christmas holidays, these speakers will make excellent corporate gifts.

Promotional Bluetooth Speakers for Trendy Tuesday

Looking for other Bluetooth speakers? We have them.

Lando Bluetooth Speaker Features

  • Compatible with iPhones, iPads, iPods, and Bluetooth compatible smartphones and mp3 players.
  • Produced in just 6 working days with your company logo.
  • 1-2 day rush production available.
  • Second side printing is available.
  • Has a 3.5 mm audio output jack.
  • 33 feet range (10 meters).
  • Rechargeable speaker - great for outings to the park or beach.
  • Only 2.125" x 1.75" x 1.563" H.
  • Minimum of only 24 pieces.

Trending Promotional Items - Bluetooth Speakers

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Hoard Marketing Syndrome (HMS)

Hoard Marketing SyndromeThere is a serious illness sweeping across the nation which has risen to near-epidemic proportion in the U.S. at many companies. No businesses are immune, whether large or small. Those that are most susceptible are not the elderly and children, but those who are directly involved in marketing. This condition actually seems to specifically target marketing directors. This ailment can cause some serious problems to your marketing campaigns and ultimately to the overall demise of your business. This condition is known as Hoard Marketing Syndrome (HMS). Read on to see if you or someone you know suffers from HMS. Treatment is available, so there is hope.

If you search the word, "hoard" on Google, it shows the definition to be this: noun: "a stock or store of money or valued objects, typically one that is secret or carefully guarded" or as a verb: amass (money or valued objects) and hide or store away."

With Hoard Marketing Syndrome, business owners and marketing personnel take this same approach of hoarding, but specifically with their promotional items. Below you will see some of the signs and symptoms, risk factors, complications, and treatment for HMS.

Signs & Symptoms

  • Boxes in the storage closet full of promotional items from years ago.
  • An overall abundance of leftover giveaways that were purchased over 6 months ago.
  • A desire to be stingy when giving out the "really cool" or "valuable" promos. These tend to be the more expensive items, such as padfolios, premium pens, and other items priced over $5 each.
  • The mindset that you need to hang on to these purchased promotional products because they cost a lot of money and need to be used only for special occasions.

Risk Factors

  • Company history of limited marketing budgets.
  • Recent or impending budget cuts.
  • Marketing directories who have a boss who rarely approves marketing expenditures.
  • Business owners who fail to understand that marketing items are critical for the success of a business.

Complications

  • Significantly reduced marketing exposure.
  • Reduced loyalty from existing and past customers.
  • Drop in sales.
  • Reduction in number of clients.
  • Unhealthy bottom line.
  • Business failure.

Treatment

  • One on one counseling with one of our HMS specialists.
  • Track the effectiveness of your giveaways so that you can see your Return On Investment (ROI) from your purchase.
  • Practice giving out company branded items to each new customer.
  • Give out promotional items to each new prospect and with each new quote.
  • Practice micro-hoarding - Hold back (hoard) 2 or 3 of these items and give away the rest to customers and potential customers.
  • Create a written strategy for your branded giveaways so you and everyone on your staff know the protocol so your company can make the most effective use out of the items.
  • Give away specific items to targeted prospects or clients so the giveaways will be more effective and more well-received.
  • Reach out to past clients who haven't  ordered in a while and send them a promotional item from your company to help rekindle a business relationship.
  • Make sure your monthly marketing budget has a set amount earmarked specifically for promotional items.

If you feel that you have been affected by HMS, we encourage you to seek help. Call one of our HMS counselors immediately. Remember, this condition is 100% treatable and 100% reversible. Our HMS counselors are standing by. Call toll-free: 1-800-773-9472.

Reviewing Your Company Image – Back to the Basics

 

Reviewing Your Company Image - The BasicsWhen most people think of marketing, the top things that come to mind are television commercials, radio ads, billboards, and newspaper advertisements. However, unless you are running a big business with a BIG budget, these may not be the right options for your small business. There is a good chance that your budget doesn’t allow for thousands of dollars for these particular marketing mediums.

Whether your business is small or large and no matter if you budget is tiny or practically infinite, there are some basic principles to follow when marketing your business that can make a big difference. Below are just a few basic principles that are important to periodically review to make sure your business is putting its best foot forward by keeping its branding consistent across all mediums. First impressions are critical in the business world.

  1. Company Logo – First of all, make sure that you have a logo. While that may seem like a silly statement, we deal with small businesses on a daily basis that have no logo. By having no logo, this negatively impacts the way others see your business. Second, you should reevaluate your logo design every few years to make sure the logo still portrays your company accurately. Maybe your business has added other services or possibly services have been discontinued. If so, your logo might need a bit of a face-lift. Third, make sure that your logo doesn’t look too dated. If your logo was designed back in the 1970′s, chances are it looks like a 1970′s logo and none of us want to revisit the styles from the ’70′s. A modern look can often make a huge difference with first impressions from potential clients.
  2. Business Cards – These are your biggest sales tools. You give them to everyone you meet. They should be sleek and unique. They should stand out among the other dozen business cards that those of us in the business world receive everyday. Your business card design might just need an update to the color or layout, or it might need to be trashed and completely redesigned. Whichever it is, it should be awesome. It should make a statement. It should give those who receive it the feeling that your business is the best option for the service or product they need. Make sure pertinent contact info is listed on your cards, such as an email address, website url, and direct phone number. If you are one of those that scratches out an old phone number on your cards with a pen and writes the new phone number, shame on you. Spend the few bucks to get an updated and correctly printed set of business cards.
  3. Website – Your website is a salesperson that never sleeps and continually sells to potential new clients and existing customers. Or at least it should be! If it is not, you are missing a lot of marketing potential. Your website should be updated frequently and should be a source of information to take care of the frequently asked questions that customers call asking on a daily basis. You will save yourself loads of time if you answer them once and for all online. It is important to understand that just because you don’t sell products online, doesn’t mean that a website isn’t important. That is one of the biggest misnomers in the web world. Shoppers research companies online before making in-store purchases or before calling for service now. They want to get a feeling for your company’s reputation. Do you look legit? Do you look capable? Or does your company look like a fly-by-night company who used some free website service for a DIY project? This is very common with small businesses, particularly 1-2 man/woman businesses. You can afford good web design and you should make it a priority.
  4. Promotional Items – These marketing items don’t have to be expensive to work, just useful. Research has proven that these items are lower cost than any other type of advertising and more effective. If you utilize this marketing medium properly, your business will grow because your customers and potential customers will remember you over your competitors who keep their promos locked up in a closet for their “top clients.” Research has also shown that giving away promotional products to people cause a warmer feeling toward your company, which will push them to do business with your company over another. That sounds like good logic to me. Everyone loves free stuff, especially when it’s useful stuff. There are many options around the $1 price range that work great to promote your business.
  5. Company Apparel – All businesses who have face to face dealing with people should wear company apparel. These don’t have to be Dickies uniforms. These can be stylish and hip shirts that are embroidered with your company logo. Think about this. Would you feel better writing out a check to a worker who has a stained up t-shirt with a Beavis and Butthead graphic on it or a worker with a collar shirt showing off the company logo? The answer is obvious. Custom apparel gives your business a professional look and it sets you apart from many competitors who are too cheap to invest in this area of their business.
  6. Social Media – Whether you like it or not, social media is around to stay and it is an extremely important factor in search engine rankings as well as consumer decision making. That’s why we are big proponents of making sure your branding is consistent throughout all of your social media accounts. Your company logo and color scheme should be uniform across all platforms. And, yes, you do need to frequently post. Your posts could consist of sale announcements, company news, promoted products or services, and just fun trivia and random facts to promote your followers to get involved.
  7. Email Newsletters – Email is very effective if done properly. You should not send too many emails, but you have to send enough to keep your business at the top of your customers minds. Your branding should remain consistent for your email newsletters. Additionally, you want to make sure your newsletters are informative and valuable to the readers. Offering educational articles and news can be useful. Money-saving coupons are always useful. You can also throw in some sale items that you want to promote. If you don’t want to do general newsletters, you can segment your email lists and send out emails that are specifically tailored to each of your segments. This method is much more effective, but more time consuming.

Low Cost Effective Marketing Items for Small Businesses

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Thrifty Thursday – Credit Card Size Promotional Ice Scrapers

Thrifty Thursday - Promotional Ice Scrapers

It's Fall, so in marketing terms, that means you should already be thinking about how you will be promoting your business for the upcoming Winter season. You should always be planning for your business at least three months in advance. Many of you right now are laughing at the three month thing, but its true! This Thrifty Thursday, we want to bring your attention to these ridiculously, low-priced promotional ice scrapers. These credit card ice scrapers are priced than than $0.50 each with your custom logo printed on them. If you want a cheap price, it doesn't get much better than this!

Custom Printed Ice Scrapers that are credit card size Plastic Credit Card Size Ice Scrapers
Recycled Credit Card Sized Promotional Ice Scrapers Recycled Credit Card Sized Ice Scrapers

 

 

Thrifty Thursday Credit Card Ice Scraper Features 

  • 1 week normal turnaround.
  • Rush production available as quickly as 24 hours!
  • Choose either the Recycled Green color or 6 popular non-recycled colors.
  • Full color imprint on the label
  • Has a hole to attach to a key chain
  • Made of durable polystyrene plastic
  • Priced on at $0.45 and under
  • Only 500 piece minimum
  • Made in the USA!

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Trendy Tuesday – Full Color Mini Footballs

Trendy Tuesday - Full Color Custom Mini FootballsThe trend in the promotional products industry has certainly seen a shift from one color custom imprints to full color imprints. Since this is Trendy Tuesday, we want to stick with this great trend and show you options for full color mini footballs, since we are in heart of college and high school football season. Wouldn't it be great to show off your company logo in full color when these footballs go flying into the stadium crowd? Think about how much more of impact full color graphics make over one color graphics.

Full Color Promotional Mini Footballs

If your budget doesn't allow you to follow the full color trends, check out our other mini footballs, which offer a traditional and budget-friendly, one-color imprint.

Full Color Mini Football Features

  • Full color graphics will help you stand out over your competitors, one color logos.
  • Choose from either a 7" or 11" foam football or autograph/signature footballs
  • Soft footballs to prevent injury or damage.
  • Choose from solid or two-tone foam colors
  • Choose from several popular colors, including some new colors!
  • Produced in 7 working days.
  • 2-3 day rush production available.
  • Second side printing is available.

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Thrifty Thursday – Promotional Glow Sticks for Halloween

Thrifty Thursday - Promotional Lip Balm

When it comes to safety  you can't put a price on it, especially when kids are involved. However, when you can promote safety for kids a low price AND promote your company at the same time, that's a win-win-win situation! With Halloween right around the corner, there will be trick or treating, Fall festivals, trunk or treating, Halloween parties, and other Halloween-related events such as haunted houses, haunted forests and corn mazes. These events are a perfect time to giveaway promotional glow sticks. These sticks will glow and help illuminate children (and adults) so they will be easier to see in the dark, promoting a safer environment. For this Thrifty Thursday, check out the premium glow sticks below.

4 inch Premium Promotional Glow Sticks 4" Premium Promotional Glow Sticks
6 inch Premium Promotional Glow Sticks 6" Premium Promotional Glow Sticks

 

 

 

 

 

 

 

 

 

Premium Glow Stick Features 

  • 1 week normal turnaround.
  • Rush production available as quickly as same day!
  • Choose from 9 popular colors.
  • Full wraparound imprint on labels
  • Priced on at only $0.94 and under
  • Choose 4" or 6" size
  • Only 200 piece minimum

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Basketball Season Giveaways and Ideas

 

custom-basketballsCollege and high school basketball season is starting soon, so it’s time to plan your giveaways for the season, as well as products that you want to sell for fundraisers for your basketball team. Having a variety of basketball spirit items available for your fans is one of the best ways to get them involved and cheering for their team. Basketball is a very exciting sport and spirit items are a great way to channel that energy and help cheer on your team. Below are a few of the most popular spirit items for both giveaways and to sell in your booster club.

Basketball Giveaway Ideas

  1. Mini Basketballs – These vinyl sports balls are the best-selling spirit items during the basketball season. It is very common for teams to sell sponsorships to local businesses and have their logo printed on the vinyl mini basketballs. During the game, cheerleaders throw the ball into the crowd, often after big lead changes, during timeouts, or during halftime.
  2. Thundersticks – Basketball fans love to make noise and that’s why these noisemakers are so popular for basketball teams. These inexpensive, inflatable noisemakers are great fundraisers because of their low price point. These spirit items can also be printed with business sponsor information to offset the cost for your team and allow the sales of these items to generate 100% profit or more!
  3. Basketballs with Autograph Panels – Does your school have past players that have made a career with the NBA? If you can get them to come to a school game, you can hold an autograph signing session with that player and sell these basketballs for a signature from the professional basketball player. These autograph signings can generate a lot of money for your team for new equipment, uniforms, and to help offset travel expenses.
  4. Basketball Schedule Magnets – Custom magnets with your game schedule are great giveaways for your team to encourage increased attendance. The typical place these are used is on the refrigerator, which ensures that your fans will see the schedule every day. These are printed with your school name, mascot, and date/time of all of your games.
  5. Full Size Basketballs – These are excellent for selling for fundraising, as well as to give out to participants in basketball training camps. You can even go with a Wilson brand basketball. These promos will be used and enjoyed for years.
  6. Basketball Yard Signs – Let your fans and players show their support by proudly displaying a yard sign in front of their home or business. These signs are great for fundraising. Choose from several die-cut signs that can be printed with your team name and mascot.

If your business is looking for basketball giveaways, check out other ideas here. It is a great idea to use the excitement from Basketball season to promote your business by giving away basketball-related promotional items. Be sure you don’t miss out on this opportunity!

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