Reviewing Your Company Image – Back to the Basics

 

Reviewing Your Company Image - The BasicsWhen most people think of marketing, the top things that come to mind are television commercials, radio ads, billboards, and newspaper advertisements. However, unless you are running a big business with a BIG budget, these may not be the right options for your small business. There is a good chance that your budget doesn’t allow for thousands of dollars for these particular marketing mediums.

Whether your business is small or large and no matter if you budget is tiny or practically infinite, there are some basic principles to follow when marketing your business that can make a big difference. Below are just a few basic principles that are important to periodically review to make sure your business is putting its best foot forward by keeping its branding consistent across all mediums. First impressions are critical in the business world.

  1. Company Logo – First of all, make sure that you have a logo. While that may seem like a silly statement, we deal with small businesses on a daily basis that have no logo. By having no logo, this negatively impacts the way others see your business. Second, you should reevaluate your logo design every few years to make sure the logo still portrays your company accurately. Maybe your business has added other services or possibly services have been discontinued. If so, your logo might need a bit of a face-lift. Third, make sure that your logo doesn’t look too dated. If your logo was designed back in the 1970′s, chances are it looks like a 1970′s logo and none of us want to revisit the styles from the ’70′s. A modern look can often make a huge difference with first impressions from potential clients.
  2. Business Cards – These are your biggest sales tools. You give them to everyone you meet. They should be sleek and unique. They should stand out among the other dozen business cards that those of us in the business world receive everyday. Your business card design might just need an update to the color or layout, or it might need to be trashed and completely redesigned. Whichever it is, it should be awesome. It should make a statement. It should give those who receive it the feeling that your business is the best option for the service or product they need. Make sure pertinent contact info is listed on your cards, such as an email address, website url, and direct phone number. If you are one of those that scratches out an old phone number on your cards with a pen and writes the new phone number, shame on you. Spend the few bucks to get an updated and correctly printed set of business cards.
  3. Website – Your website is a salesperson that never sleeps and continually sells to potential new clients and existing customers. Or at least it should be! If it is not, you are missing a lot of marketing potential. Your website should be updated frequently and should be a source of information to take care of the frequently asked questions that customers call asking on a daily basis. You will save yourself loads of time if you answer them once and for all online. It is important to understand that just because you don’t sell products online, doesn’t mean that a website isn’t important. That is one of the biggest misnomers in the web world. Shoppers research companies online before making in-store purchases or before calling for service now. They want to get a feeling for your company’s reputation. Do you look legit? Do you look capable? Or does your company look like a fly-by-night company who used some free website service for a DIY project? This is very common with small businesses, particularly 1-2 man/woman businesses. You can afford good web design and you should make it a priority.
  4. Promotional Items – These marketing items don’t have to be expensive to work, just useful. Research has proven that these items are lower cost than any other type of advertising and more effective. If you utilize this marketing medium properly, your business will grow because your customers and potential customers will remember you over your competitors who keep their promos locked up in a closet for their “top clients.” Research has also shown that giving away promotional products to people cause a warmer feeling toward your company, which will push them to do business with your company over another. That sounds like good logic to me. Everyone loves free stuff, especially when it’s useful stuff. There are many options around the $1 price range that work great to promote your business.
  5. Company Apparel – All businesses who have face to face dealing with people should wear company apparel. These don’t have to be Dickies uniforms. These can be stylish and hip shirts that are embroidered with your company logo. Think about this. Would you feel better writing out a check to a worker who has a stained up t-shirt with a Beavis and Butthead graphic on it or a worker with a collar shirt showing off the company logo? The answer is obvious. Custom apparel gives your business a professional look and it sets you apart from many competitors who are too cheap to invest in this area of their business.
  6. Social Media – Whether you like it or not, social media is around to stay and it is an extremely important factor in search engine rankings as well as consumer decision making. That’s why we are big proponents of making sure your branding is consistent throughout all of your social media accounts. Your company logo and color scheme should be uniform across all platforms. And, yes, you do need to frequently post. Your posts could consist of sale announcements, company news, promoted products or services, and just fun trivia and random facts to promote your followers to get involved.
  7. Email Newsletters – Email is very effective if done properly. You should not send too many emails, but you have to send enough to keep your business at the top of your customers minds. Your branding should remain consistent for your email newsletters. Additionally, you want to make sure your newsletters are informative and valuable to the readers. Offering educational articles and news can be useful. Money-saving coupons are always useful. You can also throw in some sale items that you want to promote. If you don’t want to do general newsletters, you can segment your email lists and send out emails that are specifically tailored to each of your segments. This method is much more effective, but more time consuming.

Low Cost Effective Marketing Items for Small Businesses

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Thrifty Thursday – Credit Card Size Promotional Ice Scrapers

Thrifty Thursday - Promotional Ice Scrapers

It's Fall, so in marketing terms, that means you should already be thinking about how you will be promoting your business for the upcoming Winter season. You should always be planning for your business at least three months in advance. Many of you right now are laughing at the three month thing, but its true! This Thrifty Thursday, we want to bring your attention to these ridiculously, low-priced promotional ice scrapers. These credit card ice scrapers are priced than than $0.50 each with your custom logo printed on them. If you want a cheap price, it doesn't get much better than this!

Custom Printed Ice Scrapers that are credit card size Plastic Credit Card Size Ice Scrapers
Recycled Credit Card Sized Promotional Ice Scrapers Recycled Credit Card Sized Ice Scrapers

 

 

Thrifty Thursday Credit Card Ice Scraper Features 

  • 1 week normal turnaround.
  • Rush production available as quickly as 24 hours!
  • Choose either the Recycled Green color or 6 popular non-recycled colors.
  • Full color imprint on the label
  • Has a hole to attach to a key chain
  • Made of durable polystyrene plastic
  • Priced on at $0.45 and under
  • Only 500 piece minimum
  • Made in the USA!

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Trendy Tuesday – Full Color Mini Footballs

Trendy Tuesday - Full Color Custom Mini FootballsThe trend in the promotional products industry has certainly seen a shift from one color custom imprints to full color imprints. Since this is Trendy Tuesday, we want to stick with this great trend and show you options for full color mini footballs, since we are in heart of college and high school football season. Wouldn't it be great to show off your company logo in full color when these footballs go flying into the stadium crowd? Think about how much more of impact full color graphics make over one color graphics.

Full Color Promotional Mini Footballs

If your budget doesn't allow you to follow the full color trends, check out our other mini footballs, which offer a traditional and budget-friendly, one-color imprint.

Full Color Mini Football Features

  • Full color graphics will help you stand out over your competitors, one color logos.
  • Choose from either a 7" or 11" foam football or autograph/signature footballs
  • Soft footballs to prevent injury or damage.
  • Choose from solid or two-tone foam colors
  • Choose from several popular colors, including some new colors!
  • Produced in 7 working days.
  • 2-3 day rush production available.
  • Second side printing is available.

Trending Promotional Items - Wine Tumblers

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Thrifty Thursday – Promotional Glow Sticks for Halloween

Thrifty Thursday - Promotional Lip Balm

When it comes to safety  you can't put a price on it, especially when kids are involved. However, when you can promote safety for kids a low price AND promote your company at the same time, that's a win-win-win situation! With Halloween right around the corner, there will be trick or treating, Fall festivals, trunk or treating, Halloween parties, and other Halloween-related events such as haunted houses, haunted forests and corn mazes. These events are a perfect time to giveaway promotional glow sticks. These sticks will glow and help illuminate children (and adults) so they will be easier to see in the dark, promoting a safer environment. For this Thrifty Thursday, check out the premium glow sticks below.

4 inch Premium Promotional Glow Sticks 4" Premium Promotional Glow Sticks
6 inch Premium Promotional Glow Sticks 6" Premium Promotional Glow Sticks

 

 

 

 

 

 

 

 

 

Premium Glow Stick Features 

  • 1 week normal turnaround.
  • Rush production available as quickly as same day!
  • Choose from 9 popular colors.
  • Full wraparound imprint on labels
  • Priced on at only $0.94 and under
  • Choose 4" or 6" size
  • Only 200 piece minimum

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Basketball Season Giveaways and Ideas

 

custom-basketballsCollege and high school basketball season is starting soon, so it’s time to plan your giveaways for the season, as well as products that you want to sell for fundraisers for your basketball team. Having a variety of basketball spirit items available for your fans is one of the best ways to get them involved and cheering for their team. Basketball is a very exciting sport and spirit items are a great way to channel that energy and help cheer on your team. Below are a few of the most popular spirit items for both giveaways and to sell in your booster club.

Basketball Giveaway Ideas

  1. Mini Basketballs – These vinyl sports balls are the best-selling spirit items during the basketball season. It is very common for teams to sell sponsorships to local businesses and have their logo printed on the vinyl mini basketballs. During the game, cheerleaders throw the ball into the crowd, often after big lead changes, during timeouts, or during halftime.
  2. Thundersticks – Basketball fans love to make noise and that’s why these noisemakers are so popular for basketball teams. These inexpensive, inflatable noisemakers are great fundraisers because of their low price point. These spirit items can also be printed with business sponsor information to offset the cost for your team and allow the sales of these items to generate 100% profit or more!
  3. Basketballs with Autograph Panels – Does your school have past players that have made a career with the NBA? If you can get them to come to a school game, you can hold an autograph signing session with that player and sell these basketballs for a signature from the professional basketball player. These autograph signings can generate a lot of money for your team for new equipment, uniforms, and to help offset travel expenses.
  4. Basketball Schedule Magnets – Custom magnets with your game schedule are great giveaways for your team to encourage increased attendance. The typical place these are used is on the refrigerator, which ensures that your fans will see the schedule every day. These are printed with your school name, mascot, and date/time of all of your games.
  5. Full Size Basketballs – These are excellent for selling for fundraising, as well as to give out to participants in basketball training camps. You can even go with a Wilson brand basketball. These promos will be used and enjoyed for years.
  6. Basketball Yard Signs – Let your fans and players show their support by proudly displaying a yard sign in front of their home or business. These signs are great for fundraising. Choose from several die-cut signs that can be printed with your team name and mascot.

If your business is looking for basketball giveaways, check out other ideas here. It is a great idea to use the excitement from Basketball season to promote your business by giving away basketball-related promotional items. Be sure you don’t miss out on this opportunity!

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Trendy Tuesday Meal2Go Lunch Containers

Trendy Tuesday - Promotional Lunch ContainersThis hot, new promotional lunch container is a great pick for this Trendy Tuesday. Everyone loves to eat, right? That's why this is a great giveaway, particular for office workers or employees who are on the go a lot. This insulated container keeps food either hot or cold for hours and they include a folding fork and spoon, which is stored inside the lid.

Meal2Go Promotional Lunch Containers

Be sure and check out some of our stylish Lunch Totes.

Meal2Go Lunch Container Features

  • Includes 1 color custom logo imprint on front of containers
  • Choose from 4 popular colors
  • Made of durable plastic
  • Large 4" W x 2" H imprint area for your logo
  • Has internal divider to store 2 different foods
  • Fast 7 day normal production
  • Keeps your food either hot or cold
  • Includes a fork and spoon that is conveniently stored inside the lid

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12 Ways to Promote Your New Website

Promoting Your New Website DesignA great website for your business is critical for success. The first thing many people do before buying products or services from a company is visit their website and learn more about that company. Does the company look reputable? How are the reviews? How long has the company been in business? What other products or services does the company offer? What is the pricing? These are some of the common questions that consumers want to know. Hopefully your great, new website has the answers to the questions that your consumers want to know.

Your website may be amazing. It may be the best in your region or the best in your industry. However, if your customers and potential customers don't know about it, the website is useless. If you are not getting adequate traffic to the site, what good is doing for your company? Promoting your site is critical. Below are a few ways to spread the word about your new site, including many FREE and CHEAP methods that are often neglected.

Ways to Promote Your Website

  1. Include a link to your website in your signature for all outgoing emails and some kind of enticing statement, such as, "Visit www.perfectimprints.com to find the best deal on promotional products" or "Check out our blog at http://perfectimprints.com/blog to learn about marketing tips to increase your company sales."
  2. Make sure your website is printed on your business cards. Give an incentive to visit the site, such as promoting a Deal of the Week or a money-saving coupon for visiting your website.
  3. Revise your company stationary to include your website address.
  4. Push clients toward your website whenever you are talking to them. Make sure your website has answers to frequently asked questions that you are commonly asked. After all, you have to have to content on the site before you can direct customers to it.
  5. If your business has printed brochures, make sure your website is prominently displayed on them.
  6. Show your expertise about your products and services by writing regular blog posts. People want to do business with "experts," so show off your knowledge. Don't be afraid to share tips and tricks that your audience can do themselves. For instance, if you are a realtor, share ways that your clients can increase the selling value of their homes. If you own a computer repair business, share tips about how to prevent viruses and malware or ways to speed up a computer by keeping temporary files cleaned. Sometimes, at first, it may seem that you are taking away new business by teaching your clients and potential clients about tasks that you may charge to do on a normal basis, but in the end, your clients will see you as an expert and feel more comfortable with you doing the work, because you are the "expert."
  7. Using popular social media accounts, create regular posts that are interesting, engaging, informational, or educational to your clientele. The more compelling content that you post, the better chances your site will show up in the search engines.
  8. Participate in your local community networking events such as Chamber of Commerce functions. Make it a point to always mingle with new people and introduce your business. Don' get stuck in the rut of hanging with the same people at these events. However, make sure you focus on the business of those you meet and don't "oversell" your business. Of course, leave behind business cards and brochures about your business.
  9. Do postcard mailings in your local area. Let the recipients know about your new sites and the new features. The EDDM program with the USPS is very reasonably priced and can be very effective if the postcard design is laid out properly.
  10. Tell people that you know about your new site. Word of mouth is powerful and many business owners fail to adequately promote their site with those they know.
  11. Send out a nicely design email newsletter to your existing customers and your prospects with a link to your new site.
  12. Print your website url on all promotional products. It is very effective to play on current themes or holidays when promoting your business. Below are some specific ideas for low cost items as well as a few premium items for your top clients and prospects:
  • Have mini footballs printed and donate them to your local schools for the cheerleader to throw into the crowd at the football games. Promote a coupon or something FREE if they visit your site and perform a certain task.
  • Give out personalized Halloween bags each October to your customers. If they have young kids, they need trick or treat bags, so why not give them bags with your company logo and website printed on them?
  • Think about giving out custom Christmas ornaments each December to your customers. Change up the style, color, or saying each year so they can create a collection.
  • Promote various awareness campaigns that are related to your business. Campaigns such as Fire Prevention Week or Breast Cancer Awareness Month are great ways to promote a good cause while promoting your business at the same time.
  • Know your customers and give out promos that are relevant to their likes and needs. For example, if a large portion of your customer base are business executives, give out premium pens, portfolios, or laptop cases that are, of course, branded with your company logo. The idea is too giveaway items that will be used on a regular basis so they will keep your company at the top of their mind.
  • Get custom matchbooks and give them out to bars with your business name, contact info, and website. This idea works great for attorneys and bail bondsman businesses.
  • Give out custom tokens with your website address to visit to print a coupon for a discount or free item.

To promote either a new url or a site redesign, it is extremely important to let people not only just know about the new site, but to also let them know why they should visit the site. There are billions of sites on the web, so why do they need to visit your site? For additional help with promoting your existing website, SEO services, or website design, contact us for expert help.