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Aug 21

Comparison of Stadium Seat Cushions


Before buying stadium seat cushions for your next sporting event or booster club fundraising event, make sure you know and understand the different kinds and sizes of seat cushions. Some sizes are suitable for selling in a school booster club store whiles others aren’t and are strictly meant for giveaways. If you buy the sizes and thicknesses better suited for giveaways, and try to sell them your sales will suffer.

SIZE: Most vinyl covered stadium seat cushions come in either a 12 inch square size or a 14 inch square size. I think we can all agree that butts in America are getting larger and larger; therefore, the 14 inch size is most suitable. Even narrow butts like a little wiggle room on their cushions, so the 14″ size works best. The 12″ size is only recommended as a free giveaway when budget is a big factor. You can get the 12 inch size seat cushions for much less; however, these are terrible for selling due to the smaller size.

Football Shaped Stadium Seat Cushions

Football Shaped Seat Cushions

Rectangle Stadium Seat Cushions

Rectangle Seat Cushions

Round Stadium Seat Cushions

Round Stadium Seat Cushions

Square Stadium Seat Cushions

Square Stadium Seat Cushions

SHAPE: The typical vinyl covered stadium cushions come in either Square, Round, Rectangle or Football shapes. The square is the most popular shape for football, while the round stadium seat cushions are often used for basketball and baseball since the cushion can be made to look like either a basketball or a baseball. The football shaped cushions are used almost exclusively for football since those can be printed with the seams to look like a football. The rectangle shaped cushions are typically used for any events where kneeling is involved.

THICKNESS: Stadium seat cushions range in thickness from 3/4″ thick to 2 1/2″ thick. Obviously from a buyer standpoint, the thicker the better. Going back to the smaller 12″ square cushions, they typically only measure between 3/4″ to 1″. The best seller is the 2″ thick option, with the 2 1/2″ option being a little more premium. Typical thicknesses are 1″, 1 1/4″, 1 1/2″, 2″, and 2 1/2″. Not all thicknesses are available in each size or shape.

CUSHION COLOR: Of course, color does vary depending on the manufacturer. In most cases, you can get two-tone cushion colors at no additional charge. The two-tone colors are a great way to get all of your school colors on the cushion without paying additional money to print in multi-color. The stock colors of the stadium cushions we sell most often cover most school colors whether college or high school. Here are the stock colors available: Bright Gold (PMS 123C), Orange (PMS 165C), Red (PMS 711C), Royal Blue (PMS 654C), Navy Blue (PMS 532C), Kelly Green (PMS 555C), Forest Green (PMS 627C), Maroon (PMS 209C), Purple (PMS 268C), Silver (PMS 877C), Metallic Gold (PMS 872C), Black, and White. The PMS number is the reference to the approximate color of the vinyl color and can be viewed from a PMS color chart.

stadium-seat-cushions-colors

IMPRINT COLOR: Ideally you want an imprint color that will compliment your school colors. Some schools have 2 official colors, while others have 3 official colors. Use the cushion color to meet one of your colors and the imprint color to meet the other color. The cushions that we most commonly sell allow for you specify and exact PMS color, FREE of charge, so we can match your official school color. The last thing that you want to do is use a color that ends up looking like your arch rival’s color. That can sometimes, inadvertently, happen if you have to settle for a stock color.

Cushion Style: There are many different types of stadium seat cushions. Due to cost factors, the most popular style is the vinyl covered foam insert, which work great for most events. There are other premium type stadium seat cushions such as those that fold into a bag, cushions with backs, some are made of polyester, and some have premium padding side. These premium versions, of course, all go for a premium price and typically start around $8 upwards to $30-$40 each, which is why these don’t typically go over very well for most fundraisers.

By knowing your options in advance, you can buy the right cushions for your intended purpose. In addition, if you know what options to offer, you may be able to collect more money from sponsors by offering those options. Stadium seat cushions are huge fundraisers for football teams as well as other sports teams. No booster club should lack stadium seat cushions in their store. Be prepared and get the cushions that all of your fans will love and buy.

Aug 20

Points To Consider Before Buying Foam Fingers For Spirit Items


If you have been to any college football games, you have seen foam fingers. Foam fingers are also popular for high school and middle school football teams. These foam cheering items are fun to cheer on your team both during the good times and the not so good times. They make excellent fundraising spirit items for any school booster club and they come in many different shapes. Before purchasing, here are a few points to consider:

cheap-foam-fingers

Style: There are 2 main styles to choose from, grabber hands and mitts. The most common and most loved would be the mitts. These foam fingers and foam hands have a mitt at the bottom of the hand that your hand slides into. This prevents you from having to hold onto the foam hand since it molds around your own hand. The other style is a grabber hand. This style features a slit cut toward the very bottom of the foam hand for you fingers to slip through and grab. The grabber hands are cheaper than the mitts and are often purchased when the foam hands are used as giveaways rather than fundraising items. For giveaways or for one-time use items for political or protest rallies, the grabber hand options works just fine and allows you to buy more foam hands with your budget. If you plan on using the foam fingers for fundraising, the mitt option is highly recommended because the fans expect to receive a mitt when they purchase a foam hand. There is also the foam fingers with the can holder; however, I see this as a non-practical item. If you cheer with your drink on the hand you will be spilling it all over the person in front of you.

Size: When shopping for foam fingers, you will find sizes ranging from pencil top size all the way up to life size foam hands  Custom foam fingers commonly come in 12″, 16″, 18″, 22″, and 34″ sizes. Some of those sizes can vary +/- 1 inch, but those are the general sizes, so make sure you pay attention when ordering and measure so you you are not expecting a super large hand and get a 12″ hand. The most common sizes are the 16″, 18″, and 22″ foam hands. Of course, the larger the better; however, prepare to shell out a little more dough for the larger sizes.

Shape: You don’t have to settle for the original #1 finger any more. Now there are dozens of different hand gestures, some appropriate and some not so family oriented. The are many different mascot shapes to choose from as well as many different types of paw shapes. So whether your team mascot is the Bulldogs, Tigers, Wildcats, or the Snails there is likely a stock shape for you. Well, maybe not a snail, but the good news is that you can have a custom shape cut out with relatively low minimums between 250 and 500 quantity depending on the size.

Imprint Color: Imprint color is fairly self explanatory, but I did feel it important to mention that the hand template you see on the foam fingers and foam hands are printed at the same time as your custom imprint and is not pre-printed. These are made to order and that is why you can’t call up and order just 2 or 3 “blank” foam hands with the hand printed on them. In addition, the hand outline will be the same color as your imprint, unless you choose to pay additional for a second color imprint.

Foam fingers and the many other foam cheering novelties are fun spirit items to help get your fans on their feet and cheering. They are excellent fundraising items for booster clubs and sports teams. As long as you are aware of the right style, size, shape, and imprint on your foam cheering mitts, you can’t go wrong.

Aug 19

Cheaper Is Not Necessarily Better With Promotional Products

Posted on Friday, August 19, 2011 in Promotional Products Marketing, marketing, promotional products

There are many times in life and in business that we want to go with the cheapest option. Maybe you just need a quick snack at a convenience store, so you go with the cheapest snack just to get you by until dinner time. Maybe you just need a can of green beans from the grocery store and the cheapest generic brand is fine. In business when you are promoting your products or services, cheaper is not typically better. I have access to thousands of cheap promotional products; however, I don’t push those products because I know the quality is not what most people would want and would cause great disappointment. In fact, with most of the quotes that I deliver, there is a cheaper option that I could offer, but I choose not to because I don’t want to be known as the provider of cheaply made promotional items. I often lose orders to other distributors who will quote the cheapest possible option without regard to quality and without thought of the final satisfaction of the client. My message today is intended to get you asking questions about quality. If a distributor quotes you initially on a piece of junk and doesn’t bother asking questions about what you want, you can bet he or she is trying to make a sale and make a few quick bucks. The other issue to consider is that most of the extremely low price distributors have no experience in dealing with art. They frequently will just take the file you send them and use that to print the products. When in reality, about 75-80% of all logos received are not in a print ready format and will print blurry, jagged, or sloppy. The final outcome will be extremely disappointing. Paying a few cents more per product can ensure that you are using a reputable distributor who actually cares about your project. In the end, you will be much happier in dealing with an experienced promotional products distributor.

Below are some guidelines to consider when purchasing promotional products:

  • If you have quotes from multiple companies for an, make sure you are comparing apples to apples and not just comparing the price. Since similar products are produced by different factories, there can be major differences in the quality.
  • Find out about the product specs, including product sizes such as width, height, depth, diameter, etc.
  • Make sure the imprint areas are similar. There are many products that are similar in look and description, but they are produced by different factories around the country. Often, one product will have a larger imprint area than the other leading to better marketing exposure.
  • Make sure the company has graphic artists on staff. If they farm out there art services to India, that can be a problem since that means they don’t understand graphics. They will not fully understand what is needed for the best outcome for printing.
  • Beware of amateur graphic artists who think they know graphic design because they have played around with Adobe Photoshop or Adobe Illustrator for a few years. They will lack much of the insight in regards to spacing, proportions, and layout options that work the best.
  • If the product has some sort of function such as an electronic item, noisemaker, light, or any other function, a sample of each product may be necessary, if time permits. It’s worth paying for a sample to make sure you will be happy with that item before ordering hundreds or thousands.
  • Last, but definitely not least, make sure you are comfortable with the distributor. Do they sound professional? Do you feel like they understand what you want? Do you get a vibe that they don’t know what they are doing? These are all questions that you should address and make sure you are dealing with a reputable company.

The most important aspect when marketing for your business is to portray a positive light toward your company. If you shed a “cheap” light, it can harm your company image. Branding is extremely important and it’s best to not give anything, rather than give out a cheap, non-working, and non-useful products. The take home message is to make sure and plan well and promote a positive image for your business and it will pay off.

Aug 18

How To Make Money From Football Games With Mini Footballs


I’m not talking about betting here but making money by throwing out mini footballs. Football season is starting this month for many high schools so now is the time to take advantage of this opportunity. Mini footballs typically come in either a 6″ plastic size or a 7″ vinyl size. The vinyl is, of course, softer, and is only a few cents more per ball. The main idea is to have some promotional mini footballs printed with your logo printed on one side of the football and a special offer printed on the 2nd side. You definitely want to put an expiration date on the special offer, so someone doesn’t try to redeem it years later. Here are some ideas and some examples that other businesses have used in the past:

  • Smoothie chain: Bring in this football for a FREE smoothie of your choice.
  • Oil & Lube Shop: Bring in this football and receive an oil change for only $10.
  • Nail Salon: Redeem this football for a FREE manicure.
  • Hair Salon: Bring this football for FREE standard hair cut.
  • Restaurant: Bring this football in for a FREE appetizer.
  • Restaurant: Redeem this ball for Buy 1 Get 1 FREE entree of your choice.
  • Grocery Store: Redeem this football for a FREE Grocery Tote on your next shopping visit.
  • Bar: Bring this in for a FREE draft beer.
  • Convenient Store: Redeem this football for a FREE fountain drink.
  • Bank: Bring in this football and receive a $20 deposit with any new checking account.
  • Print Shop: Redeem this football and receive 100 FREE business cards.
  • Hair Salon: Bring this in to receive $20 off any hair coloring.
  • Restaurant: Redeem this for a FREE kids meal with adult entree purchase.
  • Fitness Center: Redeem this football for a FREE 2 month membership.
  • Massage Therapist: Bring this in for a FREE 10 minute massage.
  • Fast Food Restaurant: Redeem for a FREE small order of fries.
  • Church: Bring this in to learn how to receive FREE eternal salvation.
  • Sandwich Restaurant: Redeem this ball and receive a FREE 6″ sub with any purchase.
  • Car Dealership: Redeem this ball and receive FREE oil changes for 1 year with car purchase.
  • Bank: Redeem this and receive a $500 discount on closing cost for home mortgage.

If you notice the examples above, the majority of the offers have a common theme: FREE. Free gets people in your door. Once they are in, it’s up to you to up sell them or cross sell them. Ideally, they will have a great experience with your business and become a regular customer. Mini footballs are cheap and schools love getting them donated. The cheerleaders will gladly throw the footballs into the crowd each time their team scores. The fans absolutely love catching the footballs and will love it even more when they see the great offer printed on the football. Don’t be afraid to give away products or services for free, just have a plan on what you will do with those customers when they come into your place of business to redeem their coupon. This is a great opportunity to market your business and bring in loads of new faces into your business, so make sure and take advantage of this and make some money!

Aug 17

Cooling Your Crowd For Outdoor Events

Posted on Wednesday, August 17, 2011 in Promotional Products Marketing, marketing, promotional products

Here in the South, it’s really hot in summer. We love the outdoors, but during the day the heat can be stifling and create misery. That doesn’t necessarily stop us though from enjoying our beautiful outdoor events. For any outdoor concerts, picnics, festivals, or other events, helping your audience and attendees would be a great plus. That’s why custom hand held fans are great promotional giveaways. If your business is organizing the event, use the hand fan as an advertisement and take advantage of the full color printing available for custom hand fans. If you are hosting a festival, have businesses sponsor and include their logos on the hand fans to offset the cost. These will keep everyone just a little cooler and hopefully keep them at your event longer and possibly help them to spend more money at your event since they will stay longer.

Custom hand fans are cost-effective, useful, and will be much appreciated at any outdoor event during the summer. Hand fans come in many different shapes. Below are just a few of the hundreds of stock shapes available. If your desired stock shape isn’t available, no worries, because you can get a custom shaped design for just a little extra.

hourglass-hand-fanheart-hand-fanround-hand-fancowboy-hat-hand-fan

jack-o-lantern-hand-fanphone-hand-fanfootball-helmet-hand-fanshamrock-hand-fan

stop-sign-hand-fantriangle-hand-fanhouse-hand-fanrectangle-hand-fan

Aug 16

15 Ideas for Custom Matchbooks

Posted on Tuesday, August 16, 2011 in Promotional Products Marketing, marketing, promotional products

Custom matchbooks are one of the lowest priced promotional products available, weighing in aroundcustom-matchbooks$0.04 per book for 1 case of 2500. They can be custom printed with your business or organization logo and message. Custom printed matchbooks aren’t just for smokers though, so below are 15 different ideas for using matchbooks to promote and market your business or cause.

  1. Bars & Restaurants - Most states have banned smoking in restaurants with some also banning smoking inside bars and nightclubs. However, that doesn’t stop patrons from smoking. They just step outside to the smoking area and light up. Wouldn’t it be great if they lit their cigarette with a book of matches bearing your logo? With 20 individual matches per matchbook, that’s 20 different marketing exposures for your business and 20 different reminders to that client about your business.
  2. Candle Companies - There are many businesses that specialize in candle making and candle sales. Including a complimentary book of matches is a great way to show your thanks for the purchase and put your contact back in their hand for the next 20 candle lightings.
  3. Tobacco Stores - I see more and more tobacco specialty stores opening these days. These are the stores that specialize in fine cigars and roll your own cigarettes. Giving away a matchbook with each purchase is a great way to compliment their newly rolled cigarettes.
  4. Bail Bondsman - Everyone knows that a lot of smoking goes on in prison due to the sudden increase in downtime by the inmates. A great marketing strategy for bail bondsmen is to give out matchbooks in mass to bars and clubs around their area. Then when the patrons pick up a matchbook and pocket it, they will have a bail bondsman contact information later when they get busted for their DUI, domestic disturbance, disturbing the peace, or drunk in public charge.
  5. Prison Ministry - Many prisoners find God while in prison. They realize their wrong doings, ask for forgiveness, and become saved. These are great giveaways for prison ministries and can include contact info and Bible verses.
  6. Attorneys - In a similar fashion to the marketing strategy, lawyers can put their contact info in the pockets of many smokers through custom matchbooks. These promotional matchbooks can be passed out at bars, jails, nightclubs, and directly to their current clients.
  7. Camp Grounds - For the camping facilities that offer the old fashioned style of camping with camp fires, matchbooks make a great giveaway for their guests. There’s nothing like cooking out over a campfire and reminiscing about good times, but none of that can happen without fire.
  8. Hardcore Ministry - Hardcore ministry is a style of reaching out to those who need help the most. These people would include drug abusers, prostitutes, and gang members. The typically strategy is that the cover is printed to look like something that would appeal to them like a source for drugs or something similar and then the inside a Bible verse printed with contact info. The hope is that at some point, that message will be made clear to them and they will call for help to turn their life around.
  9. Tattoo Shops - Matchbooks can be printed in vibrant full color, so tattoo artists can really show off their talents and designs when printed on matchbooks. Custom matchbooks can be used for them in place of business cards.
  10. Wedding Favors - Wedding matchbooks are very common wedding favors often times listing the Bride and Groom along with the wedding date and a thank you message for attending. Wedding attendees will often keep these souvenirs for years to come as a memento of that special day.
  11. Rock Bands - Many music bands have their website info for their store and music and pass these out at concerts to promote sales for their online store. The website info also helps their fans keep up with their current song releases, thereby, promoting more album sales.
  12. Incense Shops - I often see shops that specialize in selling incense for home and businesses. Also, there are many other stores that sell a fair sized collection of incense such as Earthbound and other similar stores. Including a custom printed book of matches with a purchase is a great way to further promote their shop.
  13. Marriage Counselors - Here’s a slogan for a marriage counselor to have printed on matchbooks: “Want a Smoking Hot Marriage?” Okay, I’ll admit, it’s a litte cheesy; however, cheesy often works.
  14. Event Planners - Most event planners plan a wide variety of events from indoor to outdoor and matchbooks are very cost effective marketing items to help promote their business.
  15. Caterers - It’s true that most smokers light up immediately after eating. I don’t personally know why because I’m not a smoker, but it’s true. But, for this reason, I believe it to be a great giveaway by caterers.

There are of course many other ideas for matchbooks and these above are only just a few of great possibilities when marketing with custom matchbooks. Get creative and start marketing today!

Aug 15

The Importance of Drinking Plenty Of Water

Posted on Monday, August 15, 2011 in Drinkware, Promotional Products Marketing

The healthcare issue in America is a big crisis and is worsening year after year. The rise in healthcare costs in addition to the increase in demand are just two of the problems. I have compiled some facts that can significantly reduce your chances of needing medical care. All of this stems down to drinking plenty of water. Some researchers have said that up to 80% of illnesses and diseases could be prevented with proper hydration. Everyone has heard that you should drink 8-10 8 oz glasses of water per day in order to stay properly hydrated, and more if you are sweating profusely during the day. Every body system depends on an adequate supply of water and all will begin to work below optimum performance, leading to disease and illness if not properly hydrated. Below are some facts about the human body and the importance of drinking plenty of water.

  • The human body is made up of about 70% water, which is why it’s so critical to drink the proper amount of water on a daily basis.
  • It is estimated that up to 75% of Americans are chronically dehydrated. In my opinion, this is because of excessive drinking of carbonated and caffeinated beverages such as Coke, Mountain Dew, Dr. Pepper, and coffee. These drinks don’t count towards your 8-10 glasses of water.
  • Your blood is made up of approximately 75-80% water.
  • Dehydration slows down your metabolism, so drinking plenty of water actually helps you to keep weight off and will likely even help you shed some pounds.
  • Proper hydration reduces colon cancer by 45-50%.
  • Proper hydration also reduces the incidence of breast cancer by around 75%.
  • Even mild dehydration can cause fatigue and is considered the most common cause of fatigue during the day.
  • Drinking plenty of water helps dry eyes and reduces the itching sensation.
  • Dehydration causes a thirst reflex which can often be mistaken for hunger pains, so drinking will curb unnecessary eating.
  • Caffeine is actually a diuretic, which causes you to urinate more; therefore, you must intake more water than normal when you drink caffeinated drinks.

With so many Americans dehydrated, it’s no surprise that the healthcare system is as busy as it is. I would challenge each of you to drink the proper amount of water each day for 2 weeks and see if you feel better. You will be making more trips to the restroom, but you will feel less tired and your body will thank you. It will likely even improve your memory. If you own a business great giveaway items are custom water bottles. This will promote healthy living for your clients as well as continue to market for your business for years to come.

Aug 14

Top 10 Spirit Items for Booster Club Fundraising


It’s no secret that school budgets are getting cut every year. One of the first things to get cut are the athletic programs. In fact, many schools have opted to completely do away with sports, which is a horrible idea. Sports programs act as a binding agent to help keep school spirit alive. Without football, basketball, baseball, volleyball, and soccer teams, why would the students have a reason to have school pride? With the start of the football season upon us, here are some of the top spirit items purchased by booster clubs for fundraising for their football program.

  1. Stadium Seat Cushions - These are huge money makers for football teams. Everyone has experience that cold, hard metal bleacher seat for a four hour game. It’s even worse if the seat is wet. This is why fans will gladly fork over between $5-$10 for a stadium seat cushion. What’s better is that you can get multiple local businesses to sponsor and actually pay for the cushions and then the booster club can sell them for 100% profit. Stadium seat cushions can easily hold up to 16 sponsors and still allowing for the school info to be printed on the front of the seat cushions.
  2. Stadium Blankets - Blankets for the stadium are a great asset once we get into the winter months. Football season is one that begins hot and ends up bitter cold, so fans will buy a blanket if they don’t come to the game dressed properly. Because blankets can be used at other times besides the football game, the value is much higher. The fleece blankets are soft and warm and loved by fans. The great feature about stadium blankets is that they roll up neatly and can be secured with the Velcro straps with a convenient handle for carrying.
  3. Thundersticks - Thunder sticks are noisemakers which consist of two inflatable sticks whichthunder-sticksare approximately 2 feet long that you bang together to make a loud boom. They are a fun spirit items that fans love to use to make noise. These spirit items spread like a virus once others see them being used and fans will flock to the booster club booth to buy these. These like the stadium seat cushions have a large imprint area to have business sponsor logos to pay for them. Then they easily sell for $2-$3 per pair allowing for 100% profit for the club. We have many schools order an initial or of 100-200 pair and report back saying they sold out before the first half was over. Thundersticks are definitely one of the fan favorites.
  4. Mini Footballs - Mini footballs are most popularly thrown out into the crowd by the cheerleaders after the team scores a touchdown. Typically the footballs have a business sponsor logo on one side with the school mascot printed on the other side and are a donation to the team from that business. However, what happens is that kids in the crowd will catch the mini footballs and their brother or friend doesn’t catch one and they want one too, so they have to buy them. This is why it’s a great idea to also sell these at the booster club booth. They would typically sell for around $2.00, which is great if you have a local business sponsor printed on the footballs, since that, too, would equate to 100% profit.
  5. Stadium Horns - The best way you can help your football team to make a lot of noise forstadium-hornsthem,including while their opponent is on offense. If you are loud enough, you can mess up the communication for the competitor. In addition, making lots of noise helps to excite your team and give them an adrenaline rush and play better. Stadium horns are great spirit items to accomplish this. They are compact, easy to use, and extremely loud. These also are great sellers in school booster club stores. The horns pictured have a break-away lanyard attached to them so they can rest around your neck for easy reach when you need the horn and the break-away lanyard feature makes it safer to put around your neck.
  6. Pom Poms - Poms are one of the classic spirit items for cheering on your team. The are many different options of pom poms including a long handle, ring tab handle, Klicker handle (makes noise), and a fatter handle. In addition you can choose up to 4 different streamer colors as well as other options such as glitter added to the streamers. The handles can be imprinted with a business sponsor name or the school or team name. These easily sell for $1-$2 each in the school store. Since the price point is so low, you can easily expect to sell hundreds of pom poms per game.
  7. Foam Fingers - How could you have a football game without foam fingers? These have been around since around 1978 with the original #1 foam hand; however, now there are hundreds of different designs including paws, talons, mascot shapes, and many different finger shapes, including the controversial foam middle finger. It is very likely that no matter what your mascot may be, there is already a shape or design that will fit perfectly for your team. If not, you can easily get custom shapes available that will be completely unique just for your team.
  8. Megaphones - These are also classic spirit items used for yelling and amplifying your voice to cheer for your team and also to show your displeasure with a bad call. Megaphone are cheap to buy; therefore, the selling price to fans can be cheap which will allow for more sales.
  9. Stadium Cups - These are most commonly used in the concession stand when drinks are purchased so the fans have a souvenir cup to take home. These tend to stick around at the house for years afterwards, and I speak from experience. I have at least a dozen stadium cups from various events, restaurants, and sporting events. You can get stadium cups for around 50 cents and just bump the price of the soft drink up to cover the cup costs and make it easier to sell drinks since the fans are also getting a useful item to take home with them with the team mascot printed on it.
  10. Signature Footballs - These footballs are great to sell if you can work out autograph sessions at the end of football games, so the players can sign balls for the kids. These footballs have a white panel on the ball specifically for autographs. Kids love autographs from the team and these balls are just another item that can generate some revenue for your club.

There are many items available for fundraising which also generate team spirit with the fans. In order to be successful with your booster club, you must have a wide variety of spirit items available for purchase and get your local businesses involved. Local businesses are often very eager to sponsor their local teams and support their community. All you have to do is just ask them. Don’t let dwindling athletic budgets hurt your football team. With thriving school spirit stores, your team will be on it’s way to new uniforms and equipment in no time with the flow of money coming in from spirit items. Even small schools can sell a lot of merchandise, so don’t let size stop you from offering spirit items through a booster club store.

Aug 13

Great Welcome Gifts For Beach Hotel Guests


For beach front hotels, condos, and motels, spring and summer are busy times. Many of your patrons are repeat clients since many families visit the same beach area year after year. That’s why it is important to give them a great experience during their vacation. One way to do that is to give them some useful welcome gifts when they check in. If you are giving out gifts, you might as well personalized them with your logo and contact information. Here are just a few ideas of various promotional products you could give away:

personalized-chapstick

Personalized Lip Balm is a great option. Put the name of your hotel or condo on the full color printed labels. Be sure to get chapstick with SPF in it to prevent lips from being burned. The lips are one of those items that many people forget to protect with sunscreen, so this is a great giveaway.

personalized-frisbeesPersonalized frisbees are a classic beach toy that make great giveaways for hotel patrons. Anything to help occupy the kids while Mom and Dad relax on the beach is a perfect gift. Have your hotel logo printed on frisbees and brand your hotel to everyone on the beach. These toys will go home with them and they will have your hotel logo in front of them every time they use it

promotional-sunscreenPromotional sunscreen is a necessity for any beach goer. Many tourists come from states up north to the beaches in Florida or other Southern states and they don’t realize just how powerful the sun is here. That’s why when you visit any beach town, you see hundreds of sunburned tourists, some of which look very painful. You want them to have a good experience so they will want to come back, so give the sunscreen and that will hopefully prompt them to buy their own in larger quantities for their stay.

personalized-beach-balls

Personalized beach balls are great for not only the beach but also the pool. I see kids and adults alikeplaying with beach balls at the pool and the beach. Beach balls are great items to print your express menu from your Tiki bar to help bring in more money from your guests. Most guests don’t want to leave the beach in front of the hotel or the hotel pool to grab lunch, so encourage them to eat at your facility and boost your sales.

These are just a few of the inexpensive but useful and/or fun items that you could provide in a welcome kit for your guests. Think about other more premium promotional products such as custom beach towels or custom flip flops. These type of products can be sold in your hotel gift shop. Nearly any necessities that you sell, you can get them branded with your logo and sell them which further strengthens your brand with your guests.

Aug 12

Ideas for Beach Hotels to Make More Money


For all hotels and resorts, a major goal of the resort should be to keep your guests on property so they will spend more money with you. Some ways to do this include having good restaurants, a gift shop with necessities, umbrella & chair rentals, jet ski rentals, selling alcoholic beverages, and possibly even some excursions that can be booked through the resort. But here is a great idea for resorts to offer, particularly beach resorts. Get custom rolling personalized coolers with your hotel logo on them and rent those out to guests. Your guests flying in can’t bring cool

ers but they sure could use them while they are there. You could sell even more by including the option when they book their room and offer packages such as a room with rolling cooler for the beach for a package price. And don’t stop there, offer booking options with an umbrella and chair for each day, or maybe even packages with lunch included each day.

Coolers are almost a necessity on the beach. With the sun beating down, it’s important to drink plenty of fluids, many people on vacation like to toke down a few beers and just relax and enjoy the surf and sun. Buy it once and keep making money from it for years to come. Below are a few custom cooler options thatwould make great rental coolers.

rolling-coolerduffel-coolerparty-cooler